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Absolute Design
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Placing a new conference facility firmly on the map.

A new name and brand identity for a conference facility in the heart of the UK.

The challenge

An independant conference/meeting facility, located right in the heart of the UK, were looking for a new name and brand to reflect their location whilst also reinforcing that they provide the ideal, central venue for people to get together to talk business.

What we did

After conducting an indepth competitor analysis we developed various options for renaming the venue, with concepts focussing on the venue’s geography, facilities and ease of use. The name chosen, a brand needed to be created to support the new business name. Following the design presentation of a number of creative options, the chosen marque was applied to a signage system, stationery and corporate ‘gifts’.  To cement the brand further on-site, interior styling cues prompted by the brand devices and colour palette, were also considered for roll-out.


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