Pedal powered ecommerce
Refreshing the brand and creating two Magento ecommerce websites for the UK's leading cycling distributor.
Two websites, one backend. Moore Large is a brand that has been built up over 40 years to become the UKs biggest distributor of bicycle parts and accessories. We set out to build on that rich heritage, maintaining the brand equity while creating something fresh. They also needed a new B2B website that could support business growth by handling a large range of products and an increasing number of customers. Once that was live we also needed to create a B2C website (Today's Cyclist) that shared the same data and CMS.
For Moore Large's branding we initially considered a variety of graphical executions based upon bicycle motifs and adaptations of the typography, before reimagining the existing brand mark. We finally arrived at a modern and vibrant treatment that was rolled out across stationery, livery, uniforms and the new B2B website. Notable additions to the website included integrating Magento with SAGE 1000 so that Moore Large can manage its prices and stock levels in conjunction with product descriptions and rich data via CSVs. The data import is updated automatically twice a day and includes configurable products, quick order options, multiple price lists and multiple currencies for international trade.
Today’s Cyclist is a secondary consumer facing website that is managed from the same Magento CMS. Users cannot checkout but rather locate brands, browse products and are directed to their nearest stockists. We designed a new store to enable easy browsing with a configurable mega-menu, reviews and video upload capability to highlight specific products and brands. The website even incorporates an Athletes area where sponsored cyclists can blog and share advice, utilising social media to engage audiences and promote brands.