Dramatic design for welfare charity

Lasting impact for leading animal welfare charity.

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What we did

We had the exciting opportunity of collaborating with Respect for Animals, an animal rights charity that campaigns against the cruel and unnecessary international fur trade. Founded in 1993 the organization has a track record of high impact campaigns with the famous David Bailey ‘Dumb Animals’ poster and cinema commercial, and it’s been credited with dramatically changing consumer attitudes towards the wearing of fur.

They approached us to give their website an eye-catching redesign. We created a simple, modern-looking site with dramatic blood splashes to create a big impact and focus attention on critical calls to action. It’s an emotive subject so the design couldn’t overwhelm the words and images, which are doing a lot of the important work on the site.

We created a simple, modern -looking site with dramatic splashes to create a big impact and focus attention on critical calls to action.