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WinTech Racing

WinTech Racing

A major player in the international rowing scene

The challenge

WinTech Racing are an international retailer of racing, rowing boats, with their head office and manufacturing facilities based in China. With long established European brands in this market, our challenge was/is to develop a new brand identity and marketing plan, to help challenge the preconceptions of Chinese manufacturing and position WinTech Racing as the premier boat builder on the world stage.

What we did

Having reviewed all of WinTech’s existing marketing collateral, we advised that a ‘bottom-up’ revision was required. We redesigned the corporate brand and product sub-branding (four levels of product ‘engineering’), developing a detailed corporate identity guidelines document to support the roll-out of the new creative. We also reviewed their web presence and digital & social marketing approach, ultimately rebuilding their website from scratch, with a better user experience and a stronger retail-focussed aesthetic.

Detailed, 12 month digital & social marketing plans have been established and we are currently generating the creative for a sales video to be shot in February 2020 at the Dorney rowing lakes in Eton, where the Olympic rowing events were held in 2012. The video will add to their online aesthetic and smaller, more targeted edits will be used in support of the social media promotion.

“The team at Absolute really invested time in getting to know our business as well as our objectives and worked with us on a tailored global omni-channel marketing strategy which when implemented should put WinTech Racing in a strong position to meet and exceed both our short and long term business goals. Their technical expertise and customer service really are second to none. We look forward to working together with Absolute to implement this strategy and drive our business to the next level, with the aim of being the number one rowing boat builder in the marketplace”

Business Manager, UK Distributor
WinTech Racing

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