Packaging Environmental

An Adobe Commerce Cloud site delivering an enhanced B2B customer experience, bespoke features to fulfil unique business logic and improved GDPR compliance.

Services Used


Packaging Environmental is a business deeply committed to environmental sustainability.

As consumer attitudes shift regarding plastic and single-use items, Packaging Environmental has been leading the way, supplying sustainable packaging made from compostable and recyclable materials to the food & drinks industry since 2007.

Recognising the growing demand for their products, Packaging Environmental identified the need for a new website, enriched with bespoke features. This would streamline their business operations and offer their wholesale clients an enhanced customer journey.

The transformation involved moving from their existing website built on VisualSoft to the more versatile Adobe Commerce Cloud platform. The transition was not merely about adopting a new platform, but ensuring that their legacy data and functionality were seamlessly ported to improve and automate data flows between the website and their on-premise Sage50 ERP system.


Packaging Environmental came to Absolute with a specific requirement - a custom Adobe Commerce Cloud site tailored to their needs. While their original platform, VisualSoft, had served them well for some time, like many legacy systems, it began to show its age and was now hindering their business growth.

They had clear objectives for the migration. Firstly, they aimed to port all functionality and data from their existing platform without compromising on the integrity of their data. This was crucial to ensure continuity for their customers.

Secondly, they sought to introduce a bespoke frontend that would mirror the look and feel of their existing website, thereby preserving the brand's identity while benefiting from the advanced features of Commerce Cloud.

Finally, there was the need to integrate the website with their on-premise Sage50 ERP system. This presented a significant challenge due to the lack of API integration capabilities. However, the ERP system is pivotal to their operations, handling crucial tasks such as listing new products, managing prices & stock, storing customer records, and powering their order fulfilment process.


ERP Integration: One of the primary challenges faced during this build was the inherent nature of Sage50 being an on-premise solution. Unlike cloud-based ERPs that often come equipped with ready-to-use APIs for easy integrations, Sage50, in its traditional setup, lacked this capability. To establish a seamless flow of data between the two systems – be it product listings, stock levels, or customer records – a custom solution was required. Although there are a few businesses that provide solutions to integrate Sage50 with other online systems, most use their own data centres and servers to transmit data. Given Packaging Environmental's stringent GDPR obligations to safeguard user data, they were uneasy about solutions that stored duplicate data on third-party servers.

Working closely with Hyperext, we installed software on their on-premise server that doesn’t require any external data centre or server to transmit the data in and out of Sage50.

We then implanted a bespoke module to integrate with Sage50 using the Hyperext REST API. Whether it's listing new products, adjusting prices, or managing stock, the newly implemented solution ensures both platforms remained synchronised, enhancing efficiency and accuracy in all business operations.

Website Frontend: For Packaging Environmental, the redesign wasn't just about aesthetics or functionality, it was about preserving the essence of their brand. The challenge lay in revamping the website while ensuring that familiar elements remained intact.

Adobe Commerce and VisualSoft have distinct architectures and functionalities meaning certain features on VisualSoft might not have direct counterparts on Commerce Cloud, and vice versa. This often meant finding innovative solutions to recreate specific functionalities or to improve the user experience.

For instance, the inclusion of a 'Compatible Products' feature and the capability to add varied quantities of a product directly from the product category page, unlike the predecessor site, which permitted adding only a single unit from the product category page.

The new design also introduced icons on product pages. These icons enable users to quickly identify a product’s eco-credentials, educating the customer about the products they’re buying from a sustainability perspective.

The end result was a website that was both familiar and refreshing, and introduced new features that not only enhanced the user experience but also aligned with the brand's sustainable ethos.

recyclable packaging
boxes in a van

Features that make the website stand out from other B2B sites.

The highly detailed specifications and advanced capabilities of the Sage50/Hyperext API will enable automated system optimisation. This will allow the Customer Service team to divert their attention to other vital tasks, such as customer retention initiatives. The application will streamline the process by automating the influx of website orders into Sage50's 'Sales Order List', including:

  • Automatic generation of customer records for new clients registered on the website.
  • Modifications to customer details on the website being seamlessly updated in Sage50.
  • Efficient import of orders from the website to Sage50.
  • Logging of PayPal/credit card transactions within the sales order.
  • Frequent exports of stock levels from Sage to the website.
  • Exporting and updating price lists to website customer groups directly from Sage50.
  • Preliminary import of customer data before order creation.

Client Success Metrics:

  • The integration of the Sage/Hyperext API greatly enhances automation, saving substantial manual time for the customer service team. Previously, this took up most of their day. Now, orders can be processed with a single click.
  • Adjustments made alongside Hyperext to meet all API requirements.
  • Improved user experience, allowing users to add both a product and its compatible counterpart (e.g. a cup and its corresponding lid) directly from the same product page.
  • Boosted conversion rate.
  • Elevated average order value.
  • Growth in overall revenue.
  • Enhanced SEO rankings.


The client had prepared a precise list of features they wanted to achieve from the migration.

Through meticulous planning and rigorous testing, we were able to help Packaging Environmental deliver an enriched user experience while improving their business processes.

The transition to Adobe Commerce Cloud, coupled with the bespoke integration with Sage50, has not only modernised the digital presence of Packaging Environmental but has also fortified its position in the market, ready to face future challenges head-on.


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