While it's important we build a website that looks great, what really matters is building a website that works. Absolute’s UX designers will help make sure your next digital project is a success.
We can critically review key websites, and take lessons from their successes and failings, gathering inspiration from other websites, interfaces and designs to help influence the project.
It will outline browser and device support and depict project goals and user personas and journeys. Well-structured goals will ensure that everyone is on track to achieve the same successful end-result.
The surveys, which provide great insight into user experience, ask potential users for information and thoughts on your current site – what makes it good and what makes it bad.
We’ll ask for their views on competitor sites that they enjoy and also what they would expect to see on your new site.
Once identifying the behaviours of your potential customer base, the designer is equipped to make informed decisions about the creation of your new website in terms of visual design, navigation, service and features.
From the sitemap, analysis can be carried out on existing content, and a strategy will be formed to ensure the content provides a rich user experience. We’ll need to establish existing content, objectives of the content, the tone of voice and also accompanying text images.
We understand the importance of the customer experience, and can conduct a site audit, reviewing your website and comparing it against a standardised set of usability principles. This will highlight issues with usability, performance, aesthetics and content, assigning them to a severity rating so our recommended actions can be prioritised for the business.
Please Contact Us if you are interested in effectively optimising your website and better understand how we can improve your marketing KPIs.
We’ve produced a wide range of successful websites for B2B businesses and retail websites. First, we’ll audit your brand to find the best routes and functionality, and then create sitemaps and wireframes to plan the website before coding even begins. By getting design and content to work together we can help users navigate your site, resulting in an increase in the time they spend on it, as well as boosting return business.
While every project is different, with budgets, time allocations, goals and deliverables, there are processes and methodologies that we can draw upon to help ensure user experience is kept at the forefront of every digital project.