Privacy Policy


This document explains our privacy policy and how We will use and protect any information about You that You give Us when You visit this website. Absolute Design Associates Ltd is referred to as 'We' below and You as a user are referred to as 'You'.


The Data Protection Act
Under the Data Protection Act, We have a legal duty to protect any information We collect from You. We use leading technologies and encryption software to safeguard Your data, and keep strict security standards to prevent any unauthorised access to it.

What information do We collect?
We collect different kinds of information from visitors to Absolute Design Associates Ltd:

  • feedback (through visitors emailing Us)
  • customer satisfaction surveys
  • information about any transactions carried out between You and Us on or in relation to this website, including information relating to any purchases You make of Our goods or services
  • information that You provide to Us for the purpose of registering with Us and/or subscribing to Our website services and/or email notifications
  • site usage information, using cookies and page tagging techniques including JavaScript.


Using Your personal data

Personal data submitted on this website will be used for the purposes specified in this privacy policy or in relevant parts of the website.
In addition to the uses identified elsewhere in this privacy policy, We may use Your personal information to:

  • Improve your browsing experience by personalising the website
  • Send information to You which We think may be of interest to You by post or by email or similar technology
  • Send to You marketing communications relating to Our business [or the businesses of carefully-selected third parties] which We think may be of interest to You by post or, where You have specifically agreed to this, by email or similar technology [You can inform us at any time if You no longer require marketing communications to be sent by emailing Us].
  • Provide other companies with statistical information about Our users - but this information will not be used to identify any individual user

We will not without Your express consent provide Your personal information to any third parties for the purpose of direct marketing.

You may instruct Us not to process Your personal data for marketing purposes. In practice, You will usually either expressly agree in advance to our use of Your personal data for marketing purposes, or We will provide You with an opportunity to opt-out of the use of Your personal data for marketing purposes. You can also instruct Us not to use Your personal data for marketing purposes by email at any time.


Your rights over your information

By law, you can ask us what information we hold about you, and you can ask us to correct it if it is inaccurate.

You can also ask us to give you a copy of the information and to stop using your information for a period of time if you believe we are not doing so lawfully.

To submit a request by email, post or telephone, please use the following contact information.


Telephone: 0115 953 4800

Post: Absolute Design Associates Ltd, Haddon House, Millicent Road, West Bridgford, Nottingham, Nottinghamshire, NG2 7PZ.


Other disclosures
In addition to the disclosures reasonably necessary for the purposes identified elsewhere in this privacy policy, We may disclose information about You:

  • to the extent that We are required to do so by law
  • in connection with any legal proceedings or prospective legal proceedings
  • in order to establish, exercise or defend Our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk)
  • to the purchaser or seller (or prospective purchaser or seller) of any business or asset which We are (or are contemplating) selling or purchasing.

Except as provided in this privacy policy, We will not provide Your information to third parties.

We welcome Your feedback.
Should You send an email to Us seeking advice or information that We are not in a position to give, We may forward Your email on to a more appropriate department within Absolute Design Associates Ltd for a response.

Site usage information

Cookies are pieces of data that are often created when You visit a website, and which are stored in the cookies directory of Your computer. Cookies are created when You visit Absolute Design Associates Ltd. The cookies do not contain any personal information about You, and they cannot be used to identify an
individual user. However, You can set Your browser not to accept cookies.

We use JavaScript to aggregate and analyse customer usage patterns on all websites that are part of the Absolute Design Associates Ltd domain. This provides us with data on Your usability and behaviour, such as Your IP address, geographical location, browser type, referral source, length of visit and number of page views. We may use this information in the administration of this website, to improve the website's usability, and for marketing purposes. This does not collect any personal or identifiable information about users. However, You can disable JavaScript on Your computer. Disabling JavaScript should not affect Your ability
to access Our internet site.

What happens when I link to another site?
We do not pass on any personal information You have given Us to any other site.

This website contains links to other websites that are of other organisations. This privacy policy applies only to Our site, so You should always be aware when You are moving to another site and read the privacy statement of any other site(s) which collect personal information about You.

What happens when I access the Absolute Design Associates Ltd site through another site?
Where You are directed to the Absolute Design Associates Ltd site from another site We may receive personal information relating to You from the other site(s). You should read the privacy policies applicable to such sites as these will govern the use of any personal information that You provide when accessing such sites and which is provided to Us.

Access to Your information and contacting Us.
If You wish to see our records of any correspondence You have sent to us, or if You have a query or complaint about this privacy policy or about the site, You can contact us by email.

Changes to this privacy policy
If this privacy policy changes in any way, We will place an updated version on this page. Regularly reviewing this page ensures You are always aware of what information We collect, how We use it and under what circumstances, if any, We will share it with other parties.

If You have any questions about this privacy policy or our treatment of Your personal data, please write to or email Us using the contact details on Our contact page

For more information please see Our terms and conditions.