Shopify B2B eCommerce

B2B on Shopify has come a long way. The platform has matured, the app ecosystem has grown, and setting up a wholesale channel on a standard plan is more achievable than it's ever been.

OVERVIEW.

B2B eCommerce on Shopify is one of the most talked about topics from brands who are ready to grow beyond retail. Shopify Plus gets all the headlines, but a standard plan is more than capable.

The starting point is understanding what your wholesale customers actually need. From account-based pricing and minimum order quantities, to a separate login and payment terms.

Once you know your requirements, it's much easier to work out which combination of native Shopify features and apps will get you there. The most common approaches are:

Shopify B2B

The big news is that trade catalogues are available on all Shopify plans now - not just Plus. If you're not on Plus you only get 3 pricing catalogues, but this might be enough to cover your wholesale requirements. If it is, it keeps things nicely in the admin and means additional apps aren't required.

Draft orders

Draft orders let you build an order manually from inside your Shopify admin on behalf of a wholesale customer. You add the products, apply whatever discount has been agreed, and send the customer an invoice with a payment link.

Discount codes

More flexible than they look. Offering discount codes to a group of B2B customers give you more control over your discounts with no extra setup, and a tiered pricing app can sit alongside them to handle volume-based discounts.

Login-gated collections

Keep your trade range hidden from casual browsers by restricting collections to logged-in customers only. Pair with customer tags and you can get even more granular about who sees what.

Quick order forms

Trade buyers don't browse the same way retail customers do. A quick order form lets wholesale accounts search by SKU or product name, enter quantities across multiple lines, and add everything to the basket in one go. A much faster experience for customers placing regular bulk orders.

Customer tags

Shopify lets you tag any customer account, and for B2B that tag can then become the trigger for everything. A wholesale app could read the tag and adjust what that customer sees, whether that's a percentage discount, a fixed trade price, or access to products that aren't visible to retail customers.

SHOPIFY WHOLESALE.

Shopify wholesale is no longer exclusive to Plus plans

Shopify wholesale is no longer exclusive to Plus plans.

If you wanted native Shopify wholesale, tiered pricing, or company accounts, you would pay around £1800/mo for the privilege. Everyone else made do with apps. That changed in April 2026, when Shopify opened up its core B2B toolkit to merchants on Basic, Grow, and Advanced plans, at no extra cost.

It's not as seamless as a dedicated wholesale channel you'll find on Shopify Plus, but for many smaller wholesale and trade commerce operations, it's more than enough to get started, with the option to upgrade to Shopify Plus when truly ready.

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SHOPIFY SEO FOR B2B

Keep your Shopify B2B store visible as it grows

Running a B2B store brings its own moving parts, from custom pricing to complex catalogues, and your SEO needs to keep pace as your catalogue and customer base grow. Our ecommerce SEO services can help keep your store visible to the right buyers as it scales.

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