Frontend Development

Our frontend and backend development teams work seamlessly together to ensure skilfully created backends sit perfectly onto beautifully crafted and user-focused frontend developments.

Your digital experience finely engineered backend needs a perfectly optimised frontend to match.

Our designers will work to make sure user interface is presented with the finest user experience, while our frontend developers will ensure that your data is integrated and clearly displayed to meet your needs.

A creatively crafted frontend will help sell your website, and with over 60 years’ programming experience between us, we’re fluent in cutting-edge technologies.

Our design-led approach specialises in hand-coded HTML5, CSS3 and JavaScript, using both progressive enhancement and graceful degradation techniques. We use a range of techniques including SVGs and subtle animations to make your solution stand out.

WORKING WITH THE BEST TECHNOLOGIES.

Our frontend development team craft HTML, CSS and JS to deliver functionally rich user experiences.

Precise planning allows us to identify when to integrate with the latest technologies to insure your solution pushes the boundaries and moves your business forward.

When developing feature rich data-driven solutions, we work with a variety of proven frameworks and use the most appropriate based on the project. From React for headless CMS driven sites, to Angular for our popular Magento Ninja game.

SHOPIFY FRONTEND DEVELOPERS.

We create custom Shopify frontends that balance design, usability and performance, giving merchants a storefront that looks right, works smoothly and is easy to manage.

Our team works across Shopify website development projects to build flexible templates, reusable sections and tailored user journeys that support both day-to-day trading and long-term growth.

MAGENTO HYVA FRONT END DEVELOPERS.

For Magento merchants, we develop Hyvä frontends that bring together speed, flexibility and a cleaner user experience.

As an Adobe Silver Solution Partner and Hyvä partner, we have deep knowledge of the Magento ecosystem and direct relationships with vendor teams, which helps us navigate complex requirements, performance issues and roadmap decisions more quickly.

Using Hyvä’s lightweight approach, we create modern storefronts that feel faster, remove unnecessary complexity and give your business a more efficient foundation for future development, whether that is a new build or a planned Hyvä migration. Where it makes sense, we also implement Hyvä Checkout to streamline the purchasing journey, reduce friction at the final step and support stronger conversion rates. Our team designs and builds Hyvä themes around your brand, your customers and the way your store needs to function, making sure the frontend not only looks strong but also supports usability, performance and conversion, backed by specialist Magento & Hyvä Commerce development expertise.

PROVIDING RESPONSIVE SOLUTIONS.

Absolute create fully responsive, mobile-ready solutions that work across platforms and devices.

We’re aware that one size no longer fits all with an expanding range of devices having access to your solutions from mobile devices to watches and televisions. We consider your audience and associated breakpoints from planning through to integration to make sure your customers can interact with your solution on any screen size. Creating touch friendly solutions and where needed providing platform or device specific apps.

As search engines such as Google use mobile-friendliness as a ranking indicator on mobile searches, it’s best practice to invest in a responsive site. We can also offer different content on the mobile version of your site, such as location-specific functions that use your device’s physical position.

QUALITY ASSURANCE.

The endless combination of platforms and devices using the web mean that cross-browser, cross-device and functional testing are all vital to your website's success.

At Absolute we stay up to date on the most used combinations as well as looking at your specific audience to make sure we’re creating a test plan that suits you. Using industry-standard cross-platform test tools, we can check your website works successfully in hundreds of different combinations using both virtual and physical devices.

Checking for simple through to complex errors on browsers including Chrome, Edge, Firefox and Safari across a range of different devices and operating systems all mean that your website is primed to work in a wide range of environments.

INTEGRATING YOUR SOLUTION.

Once our frontend team who specialise in HTML, CSS and JavaScript have crafted you a beautiful user interface our development team will make sure it’s integrated with your chosen solution.

Whether that be an e-commerce solution such as Magento or Shopify or integration with your ERP, social platforms or an API (Web Service Integrations). We can even develop your own API to link your deliverables and provide a central access point for data.

FRONTEND QUESTIONS.

What is Frontend Development?

Frontend development utilises HTML, CSS and JavaScript to provide the output your users interact with on your website or web application.

What is a Prototype?

Some solutions require prototypes, which are a preliminary version of your solution. At Absolute our designers can work with you to create interactive prototypes, immersing you in your solution before any development takes place. This allows us to work together to reach the right solution for you.

What is jQuery?

jQuery is a cross-platform JavaScript library. This library is often used to assist with event handling and animation.

What is a CSS Preprocessor?

You may have heard of CSS referred to by another name such as SASS, LESS, Stylus or PostCSS. These are preprocessors, which are unique syntaxes that add additional features that don’t exist in CSS. These are compiled into pure CSS, which is then served as part of your solution.

What is Mobile First?

Mobile first is a design / development approach considering smaller resolutions first and then adding additional features as the available space increases. By considering smaller resolutions first we can make sure you’re users are getting the core features across platforms and devices.