Shopify is a fantastic platform for a fast launch and ease of use. And while it’s certainly easy to operate for a site administrator, that doesn’t mean the functionality that supports the site is simple. Sometimes, integrating Shopify into your business can be complex and it's good to know as a Nottingham-based, expert eCommerce agency with a team of Shopify-certified developers, we have the experience to deliver custom app development when it's needed.
The strength of the platform is its high-quality themes, which can deliver the styling of your site, simply updated to reflect your branding and content. For smaller businesses with a ‘conventional' customer journey (i.e., find a product by category and filter by an attribute then checkout with an option to cross or upsell), it is ideal.
Furthermore, Shopify hosts and supports your eCommerce website as part of your monthly fee, so you can forget about downtime and server maintenance.
While Shopify does come with a lot of in-built features, there are often bespoke requirements that will need a tailored solution. Shopify apps are often a workable solution but may only get you 90% of exactly what your business needs.
We can offer theme customisation to make your site do exactly what you and your customers want it to do. By working within the theme code rather than an external app we keep the site running fast.
All customisation was done within the theme and gives William Hannah options within the admin area, so they can edit the text and configuration easily.
A common requirement for retailers using the platform is the need to bundle products together. Bundles are often something that different businesses will want to handle differently. You might need to track the individual product's stock, you might not. You might want to offer a discount for the bundle, and so on. By working with you to establish exactly those requirements, we can make the site do exactly what you need it to and pass the right data through to your warehouse or ERP system.
Personalising products adds a uniqueness to your offering, and enabling the customer to add messages to be engraved, upload photos to be added, or select from a variety of colours and materials, helps set you apart from your competitors. Again, we make sure it's simple for your customers, and easy for you to manage so you don't have to keep coming back to us to add new options, change settings or change the text.
Shopify is an ideal platform for a brochure site if you are managing a product catalogue. If the site is non-transactional then you won't pay Shopify per transaction, which makes the system very cost effective.
Because it's a SaaS (Software as a Service) platform there is little maintenance and updates are automatic. An added advantage is Shopify's drag and drop content editor allowing admins to create visually rich pages on the fly.
We have taken several content pages and created a bespoke theme to allow the client to modify page layouts however they like with whatever content they like-but it all stays on brand automatically.
Sometimes your requirements might be beyond what can be done with the theme code.
In this instance, we might need to use an external app to add the functionality you're after. This external app could talk to other systems and provide information back to Shopify, or do almost anything you require to help your business run digitally. Additionally, as Certified Shopify App Developers, we can create custom apps to make your life a little easier too.
For example, Ella James required a bespoke integration with their chosen affiliate marketing partner. So, we created an app that mapped the Shopify data to the exact format required by the partner and provided that as a constantly up-to-date product feed for them.
While third-party apps are fantastic at extending Shopify's functionality, they're not often optimised for performance. We can review them and determine if any could be replicated within the theme code itself, which would be much faster to load.
We'll also review a host of other factors that could be slowing your site down, from image sizes and animations, and look at more advanced asset loading techniques.
These will look at a wide range of factors that can improve your store's speed, reliability, and ease of use. We'll look at things like loading times, Core Web Vitals (Google's markers for an easy-to-use site), code quality, ease of use for disabled users, and whether the site is optimised for sharing on social media. Where possible, we'll assign a score so we can see improvements over time as we fix any issues that we've uncovered.
The first thing to do is to think about what B2B means for you and your customers. Are you selling at a discount to pre-approved customers? Will some of those have more discounts than others? Do you want to offer more discounts the more customers buy? Will customers be paying on account, and so on. Having a clear idea of how you want the site to work will help determine the best routes early on.
The first solution to consider is that, although primarily geared towards B2C sites, Shopify does have a wholesale channel … if you’re on Shopify Plus. The monthly fee for Plus won’t suit everyone, but within that the Wholesale channel gives you a separate, password-protected store that runs from the same admin as your B2C store. The Wholesale channel offers the pricing options you’d expect, so volume-based pricing and different pricing for different customer groups is available. Wholesale customers can also directly create purchase orders. If this option could work for you, Shopify has more information available.
This sounds like a lot of work. It probably looks a lot worse because there are so many different options available. But that’s part of the strength of Shopify - with so many options, we can always find the solution that works best for you.
And if the perfect solution doesn’t exist just yet, we can always create an app unique to you that does exactly what you need it to.
Having said that, there are some pre-existing apps out there which would get you up and running quickly if you’re just starting your B2B journey. One worth a mention is B2B/Wholesale Solution from BSS Commerce . It handles a lot of the requirements that you may have and brings them all together in a single convenient app.
The important thing is to know what you want from your B2B store and then speak to someone with expertise in the Shopify platform. We’ve been working with Shopify for years, and we can help you work out all the fiddly bits and set you on the right path from the start. So, Contact Us and see how we can start to help you reach more customers.
It also gives you some lovely quality of life features to be able to schedule pricing changes, product releases and site-wide content changes during events and sales, and create triggers and actions to automate tasks to suit your way of working and your ERP.
What's the difference between Shopify and Shopify Plus? Standard Shopify offers a host of great features that most businesses will find more than adequate. However, if you need to take your store to the next level, Shopify Plus may be the way forward.
In addition to the great features you get with Shopify, Shopify Plus also offers: