ABOUT US.

An independent UK eCommerce agency helping established brands build and scale online stores.

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MEET ABSOLUTE.

Chosen by successful brands to craft, develop, and scale eCommerce experiences that deliver commercial performance and organic growth.

Absolute Design is a UK eCommerce agency based in Nottingham, specialising in Shopify, Shopify Plus, Magento Open Source, Adobe Commerce, Hyvä development, and App Development. Founded in 1994, we have over 30 years of experience delivering eCommerce strategy, design, development and digital growth for ambitious brands. 

We are a multi-award-winning digital agency and an established Shopify Plus Partner and Adobe Silver Solution Partner, working with businesses across the UK to design, build and scale high-performing online stores.

Meet our senior team

WHAT WE DO.

Trusted by ambitious brands to design, build and scale online stores that perform commercially and rank highly for organic search.

We work with ambitious brands across luxury home interiors, tile and flooring, industrial B2B and retail. Our team of eCommerce experts design, build and optimise online stores, from bespoke theme builds to long-term support retainers. Every engagement is grounded in real data and shaped around your goals.

We're not the biggest agency you'll find, and that's by design. It means every client gets senior attention, honest advice and work we're genuinely proud of. Our year-on-year client feedback results tell this story.

Our core services include:

  • Shopify & Shopify Plus development 
  • Adobe Commerce development 
  • Magento Open-Source development 
  • Hyvä project builds and re-themes 
  • eCommerce strategy, UX and CRO 
  • App design and development 
  • Platform migrations and rebuilds 
  • SEO and digital performance optimisation 
  • Ongoing support, maintenance and growth

We work as a long-term digital partner, helping businesses increase revenue and scale sustainably online. Many of our clients have been with us for over a decade, growing alongside us as their stores, customers and ambitions have evolved. That's the kind of relationship we set out to build with every brand we work with.

Explore our services
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OUR HISTORY.

Three decades of building online experiences, refined into an eCommerce agency shaped by the brands we work with.

Absolute Design was founded in 1994, during the early days of the commercial internet. As digital technology evolved, we developed deep expertise across web design, development and branding. In 2013, we refined our focus to specialise in eCommerce design, builds and long-term growth retainers.

Today, our experience spans complex Magento and Hyvä builds, Shopify Plus migrations, development support and SEO optimisation for eCommerce brands. We deliver scalable, performance-driven solutions designed around the realities of modern online retail and the commercial goals behind every store we work on.

OUR VALUES & APPROACH.

Strategy first, design second, code third. That's our methodical approach to building eCommerce stores that perform.

We combine technical expertise, strategic thinking and creative design to build award winning eCommerce stores that perform commercially and stand the test of time. Every project begins with understanding your business goals and customer needs, followed by best-practice development and data-led optimisation.

Our focus is on delivering reliable, future-ready eCommerce solutions that generate measurable results.

Learn more about our approach

OUR PEOPLE & VALUES.

A team-first culture, where personal growth, professional development and good work go hand in hand.

Absolute Design is committed to being a fair, supportive and responsible employer. We provide a stimulating working environment and actively support the personal and professional development of our team. 

We aim to: 

  • Develop employee skills, knowledge and expertise 
  • Set clear, realistic goals that encourage growth 
  • Act in good faith towards employees 
  • Treat all employee information as confidential 

We recognise that the success of our business depends on the people behind it, the quality of work they deliver, and the culture of trust, collaboration and shared ambition we've built together.

EQUALITY & INCLUSION.

Committed to creating a workplace where opportunity is shared fairly, and every person has the support they need to succeed.

Absolute is an equal opportunities employer. Our agency is committed to equality and inclusion regardless of race, colour, ethnic or national origin, religion or belief, political opinion, sex, marital status, sexual orientation, gender reassignment, age or disability. It's a principle we apply consistently, in every team, role and decision.

Our employment policies are fair, equitable and consistent, supporting equal opportunity in recruitment, training and career progression. We continually review how we work to make sure every member of our team is treated with respect and given the same chance to develop, contribute and succeed.

Careers at Absolute

OUR WORK.

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OUR CLIENTS.

Ready to improve retail performance?

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