Splash About - Shopify Plus

Splash About set out clear goals for their new eCommerce platform: they needed a fresh design to showcase their product range, reflect their brand values and deliver a polished, mobile-first customer experience while also laying the foundations for future enhancements.

Additionally, they required a flexible, scalable setup that could support international sales across the UK, Europe and the US. The platform needed to handle multiple currencies, regional storefronts and workflows, while streamlining day-to-day store management.

Splash About had recently explored Shopify, putting their Australian storefront onto the platform and seeing first-hand the benefits and flexibility of the platform. So there was a good precedent set for migrating to Shopify Plus.

With a clear vision and first-hand experience of Shopify’s advantages, Splash About were ready to begin a full migration to Shopify Plus. The project would focus not only on delivering a revitalised customer experience but also on enhancing their back-office operations.

We began by working closely with Splash About’s eCommerce team to plan a full migration from Magento to Shopify Plus, alongside a complete visual refresh of their storefront. The discovery phase focused on understanding the complexities of their current setup, including product bundles, regional storefronts, and trade customer requirements.

It became clear that the new store needed to do more than replicate their Magento website, it had to simplify their ecommerce operations, scale internationally and enhance the shopping experience for both consumer and trade audiences.

Using insights gathered during discovery, we developed bespoke designs for key templates including the homepage, collection page, product detail page and bundle layout. These designs were tailored to strengthen Splash About’s brand presence and improve mobile usability.

Special attention was given to maintaining clarity for parents browsing and selecting swimwear bundles, ensuring an easy and intuitive shopping experience, as well as for trade customers who needed straightforward navigation and efficient bulk ordering options.

Throughout the project, we worked through multiple iterations with Splash About’s team to ensure every element was scoped correctly. This included planning for Shopify Markets setup across the UK, EU and US, managing complex product relationships for colour variants and bundles, defining custom workflows for pricing groups and Pay by Invoice functionality.

Beyond design and migration planning, we also implemented key backend and operational improvements. These included Hubspot live chat setup, Klaviyo newsletter integration, Feefo review app installation and stock feed integration for UK, EU and US operations.

Additionally, we integrated with 3rd party tools, including Google Analytics 4, Facebook Pixel, Google Merchant Centre and Google Tag Manager to ensure accurate and seamless tracking.

The project underwent a thorough QA process ahead of launch, including detailed front end and back end testing, performance reviews to ensure site speed, functionality and search visibility were fully optimised before go-live. The UK, EU and US regions were all configured within Shopify Markets and expansion stores with minimal disruption to customers.

We collaborated closely with Splash About’s SEO agency, who managed their migration process. From redirect planning to populating product feeds and traffic attribution, we ensured a smooth transfer ahead of launch as well as post-launch reviews and refinements. Our joint efforts helped ensure a smooth transfer of SEO authority ahead of launch.

Following launch, we saw strong increases in both overall revenue and online order volumes, particularly within international markets where the introduction of regional storefronts, currency switching and streamlined checkout flows removed previous barriers to purchase.

The flexible structure of the new Shopify Plus setup allowed the Splash About team to quickly react to market needs, launch new products faster and implement regional promotions more efficiently. Combined with the improved back-office workflows and integrated marketing tools, Shopify Plus has provided a strong platform for operational efficiency.

The successful migration and site rebuild have not only delivered immediate commercial gains but also positioned Splash About for long-term growth. With a scalable, flexible platform now in place, their eCommerce team is better equipped to expand their international reach.