Brompton Bike Hire
From computers to commuters Supporting a nationwide network, from the firmware driving the docks to the website and the mobile app.
Services Used
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BRIEF
We’re a full service agency, meaning we can handle everything in-house, from branding to development. Our digital capabilities blend seamlessly with our development specialities giving clients the peace of mind that their project will be handled under an umbrella service.
With this in mind, iconic British folding bicycle manufacturer Brompton Bicycles came to us requiring a plethora of digital and development requirements; firstly, firmware programming support for their network of docks; secondly, a sister company website to provide an accessible cycle hire scheme for the UK, and thirdly, an app to allow users to access bikes on-the-go.
The three projects would work seamlessly together, with the robust backend hardware allowing commuters and travellers to book a bike online or with the app - using a unique code to access one of the secure, branded Brompton docks at over 24 locations nationwide supporting a unique remote user journey, with an automated transaction process.
HOW WE HELPED
Brompton’s old platform was all based on time delays, so their users had to wait for responses that could last 10 to 30 minutes, which wasn’t at all user friendly.
We set about creating completely bespoke system architecture on the Laravel PHP framework, removing all the difficulties with Brompton Bicycles’ existing system software. This led to a new web platform, which allowed for secure communication between the docks and the website to manage bookings, health checks and other customer requirements. The website had to be versatile to tie together all the different components of the hire scheme, from the docks to the mobile app.
HOW WE HELPED
To support this multifaceted project, we’re also able to analyse and report on Brompton’s business performance.
Brompton’s required a robust reporting system that automated the task of generating their numerous tables and spreadsheets they use to analyse the businesses performance, growth and revenue. By extending the existing website and using the live data, we’re able to replicate the same information that once took days to compile, in a matter of seconds.
Our reporting allows Brompton to track the usage of docks by users; monitor how each dock is performing on a month by month basis; monitor membership, such as how many members registered in one month, how many cancelled, and how many didn’t renew their membership - comparing it to previous months; and calculate partner revenue.
TESTIMONIAL
"We were initially approached by Brompton to provide firmware programming support for network of docks. But this quickly led to a new website and app that had to be integrated with the system".
Brompton Bike Hire - Director
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CONTACT
As well as native apps for iPhone and Android we deliver solutions that can be deployed across platforms from a single codebase utilising frameworks such as React and Gatsby.
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