From computers to commuters
Supporting a nationwide network, from the firmware driving the docks to the website and the mobile app.
We’re a full service agency, meaning we can handle everything in-house, from branding to development. Our digital capabilities blend seamlessly with our development specialities giving clients the peace of mind that their project will be handled under an umbrella service. With this in mind, iconic British folding bicycle manufacturer Brompton Bicycles came to us requiring a plethora of digital and development requirements; firstly, firmware programming support for their network of docks; secondly, a sister company website to provide an accessible cycle hire scheme for the UK, and thirdly, an app to allow users to access bikes on-the-go. The three projects would work seamlessly together, with the robust backend hardware allowing commuters and travellers to book a bike online or with the app - using a unique code to access one of the secure, branded Brompton docks at over 24 locations nationwide supporting a unique remote user journey, with an automated transaction process.
Brompton’s old platform was all based on time delays, so their users had to wait for responses that could last 10 to 30 minutes, which wasn’t at all user friendly. We set about creating completely bespoke system architecture on the Laravel PHP framework, removing all the difficulties with Brompton Bicycles’ existing system software. This led to a new web platform, which allowed for secure communication between the docks and the website to manage bookings, health checks and other customer requirements. The website had to be versatile to tie together all the different components of the hire scheme, from the docks to the mobile app.