WinTech Racing
Putting WinTech Racing Ahead On and Off the Water!
Services Used
Client Link
KEY RESULTS
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0
%Increase in website enquiries
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%Increase in quote requests
BACKGROUND
A new brand identity, marketing strategy and a blazingly fast new React based PWA for a major player in the international rowing scene. WinTech Racing are an international retailer of racing, rowing boats, with their head office and manufacturing facilities in China.
WINTECH RACING SHOWREEL
BRIEF
With long established European brands in this market, our challenge was/is to develop a new brand identity and marketing plan, to help challenge the preconceptions of Chinese manufacturing and position WinTech Racing as the premier boat builder on the world stage.
HOW WE HELPED
Having reviewed all of WinTech’s existing marketing collateral, we advised that a ‘bottom-up’ revision was required.
We redesigned the corporate brand and product sub-branding (four levels of product ‘engineering’), developing a detailed corporate identity guidelines document to support the roll-out of the new creative. We also reviewed their web presence and digital & social marketing approach, ultimately rebuilding their website from scratch, with a better user experience and a stronger retail-focussed aesthetic.
Detailed, 12 month digital & social marketing plans have been established and we are currently generating the creative for a sales video to be shot in February 2020 at the Dorney rowing lakes in Eton, where the Olympic rowing events were held in 2012. The video will add to their online aesthetic and smaller, more targeted edits will be used in support of the social media promotion.
TESTIMONIALS
“The team at Absolute really invested time in getting to know our business as well as our objectives and worked with us on a tailored global omni-channel marketing strategy which when implemented should put WinTech Racing in a strong position to meet and exceed both our short and long term business goals.”
Business Manager, UK Distributor
CONTACT
Like what you see? Need a hand? Want to work together? If so, please get in touch so we can discuss your next project.
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