Shopify Plus vs. Magento: Which is Better for My Business?

Choosing the right eCommerce platform for your online store is crucial. Two leading contenders, Shopify Plus and Magento, have emerged as go-to solutions for businesses of all sizes.

Shopify P V Magento

Both platforms offer robust features, but they differ significantly in terms of customisation options, scalability, pricing, and more. Understanding these distinctions is essential to make an informed decision about which platform is better suited to your unique business.

What are the Main Differences Between Shopify Plus and Magento

When comparing Shopify Plus and Magento 2 / Adobe Commerce, it's important to examine their key differences across various aspects. Let's explore these differences in detail: 


Shopify Plus: Shopify pricing operates on a fixed monthly cost, which includes hosting, maintenance, and support. The pricing structure is transparent and predictable, allowing businesses to budget effectively. 

Magento: Magento 2 offers both a free open-source version (Magento Open Source) and a paid enterprise version (Adobe Commerce or Magento Enterprise). The enterprise version entails licensing fees, and potential expenses for development, maintenance, and third-party extensions. Adobe Commerce pricing can vary based on factors such as business size, customisation requirements, and add-ons. It can also include hosting costs for the ‘cloud’ version, as opposed to the ‘on premise’ license which requires hosting. 

Apps and Extensions:

Shopify Plus: Shopify Plus boasts a vast marketplace of apps and extensions, providing a wide array of functionalities to enhance your store's capabilities. These include inventory management, marketing tools, customer support, and more. Most of these apps are pre-vetted by Shopify, ensuring quality and compatibility. 

Magento: Offers a rich ecosystem of modules, extensions and integrations through its Magento Marketplace. It provides a broad range of options for customizing your store, such as payment gateways, shipping providers, analytics tools, and marketing automation. However, due to the platform's open-source nature, it's important to carefully assess the quality and compatibility of extensions before implementation. 

Functionality (especially B2B functionality):

Shopify Plus: Shopify Plus initially gained popularity as a platform catering to small and medium-sized businesses. However, it has made significant strides in improving its B2B functionality over time. While it may not offer the same level of native B2B features as Magento, it provides a robust foundation for wholesale operations with features like custom pricing, bulk ordering, and tiered discounts. 

Magento: Adobe Commerce (Magento Enterprise) has a strong focus on B2B functionality and provides a comprehensive suite of features tailored to the needs of wholesale businesses. It offers advanced tools for managing multiple buyer accounts, custom catalogues and pricing, complex order workflows, and personalised customer experiences. 


Shopify Plus: Shopify Plus offers seamless integrations with popular third-party platforms, such as payment gateways, email marketing services, and fulfilment providers. It has an extensive list of pre-built integrations, simplifying the process of connecting your store to other business tools. 

Magento: Supports integrations with a wide range of third-party applications and services. Its flexibility as an open-source platform allows for deeper integrations and customisations, making it suitable for businesses with unique integration requirements, especially with legacy ERP systems or less well-known third-party platforms that typically don’t have existing integrations. 

Multi-store Management:

Shopify Plus: Shopify Plus excels in managing multiple stores with its centralised dashboard. It allows businesses to create and manage multiple storefronts, share inventory, and analyse data across different brands or regions. 

Magento: Offers robust multi-store capabilities, enabling businesses to operate multiple websites, languages, and currencies from a single admin panel. This feature is particularly beneficial for enterprises with diverse product lines or international operations. 


Shopify Plus: Shopify provides 24/7 customer support through various channels, including live chat, email, and phone. They have a reputation for excellent customer service and a dedicated support team ready to assist merchants. 

Magento: Magento offers different levels of support depending on the edition chosen. Adobe Commerce customers have access to technical support, but the extent and cost of the support may vary. Magento also has a vast community of developers and users who can provide assistance through forums and online resources. 

SEO Features:

Shopify Plus: Shopify Plus provides solid built-in SEO features, including customisable meta data. 

Magento: Magento is known for its robust SEO capabilities. It offers extensive control over metadata, URL structures, canonical tags, and other SEO elements. Magento also allows for better optimisation of product listings and category pages. 

Want to find out more about Shopify Plus and Magento? Get in touch with our expert web developers today.

What are the Pros and Cons of Shopify Plus and Magento?

To make an informed decision between Shopify Plus and Magento, it's crucial to assess the advantages and disadvantages of each platform. Let's explore the pros and cons of both options: 

Pros and Cons of Magento:

High Flexibility and Customisation:

Pros: Magento offers unparalleled flexibility and customisation options, making it an ideal choice for businesses with unique requirements. You have extensive control over the design, functionality, and overall user experience of your online store. 

Cons: The high level of customisation often requires more development work, which can result in higher costs and longer implementation timelines, requiring more technical expertise to fully leverage its capabilities. 


Pros: Magento is highly scalable and capable of handling large product catalogues, multiple stores, and high traffic volumes. It provides robust features and can grow alongside your business, accommodating increased demand and expansion. 

Cons: To ensure optimal performance, Magento requires powerful hosting infrastructure. This can lead to higher hosting costs and potentially more complex setup and maintenance. 

Strong SEO Capabilities:

Pros: Magento has built-in SEO features and provides extensive control over metadata, URL structures, and other elements critical for search engine optimisation. It offers the tools necessary to optimise your online store for better search rankings. 

Cons: While Magento provides SEO capabilities, optimising your store's SEO requires knowledge and expertise of SEO best practices. You may need to invest time and resources into SEO strategies or consult with professionals to achieve optimal results. 

Potential High Cost of Development:

Pros: With Magento's flexibility comes the opportunity to create a truly unique eCommerce store experience. You can design and implement custom features to match your specific business needs. 

Cons: The high level of customisation in Magento can result in higher development costs. Building and maintaining custom features requires skilled developers, which can increase your overall investment. 

Needs Powerful Hosting:

Pros: Magento's self-hosted nature allows you to choose a hosting solution that suits your requirements and performance expectations. This provides you with more control over the hosting environment. 

Cons: However, Magento's resource-intensive nature demands powerful hosting infrastructure to ensure smooth performance. Investing in robust hosting services can be more expensive compared to hosted platforms. 

Not as Many Developers Use It Compared to Competitors:

Pros: While there may be a smaller pool of Magento developers compared to some other platforms, the Magento community is passionate and knowledgeable. You can find experienced developers who specialise in Magento Enterprise and offer expertise in building complex eCommerce solutions. 

Cons: Due to its complexity and learning curve, finding experienced developers for Magento might require more effort and higher costs compared to other platforms.

Pros and Cons of Shopify Plus:

Incredibly Reliable:

Pros: Shopify Plus is known for its high reliability and stability. It provides a robust infrastructure, ensuring that your online store remains operational even during peak traffic periods. 

Cons: While Shopify Plus offers strong reliability, occasional downtime still occurs. However, the platform's proactive monitoring and quick issue resolution minimise disruptions. 

Helpful Tools Built-In:

Pros: Shopify Plus offers a wide range of built-in features and tools to simplify eCommerce store operations. These include inventory management, payment gateways, abandoned cart recovery, and marketing automation, allowing you to efficiently manage your store without extensive customisation. There are also various app integrations.

Cons: The trade-off for convenience is a limitation on deep backend customisations. While Shopify Plus provides a solid foundation, businesses with highly specific or complex requirements may face limitations when it comes to modifying certain aspects of the platform. 

Unrivalled Customer Support:

Pros: Shopify Plus is renowned for its exceptional customer support. Their dedicated support team is available 24/7 to address any technical or operational issues, providing prompt assistance and peace of mind. 

Cons: Although Shopify Plus offers exceptional support, the availability of support channels may vary depending on your location. It's essential to confirm the level of support available in your region. 

Limitations with Content Management:

Pros: Shopify Plus provides a user-friendly content management system (CMS) that enables you to manage and update your store's content easily. It offers intuitive tools for creating blog posts, product descriptions, and pages. 

Cons: However, compared to platforms like Magento, Shopify Plus has certain limitations in terms of content management capabilities. If your business heavily relies on content marketing or requires highly customisable content, you may encounter some constraints. 

Not as Much Backend Customisation:

Pros: Shopify Plus prioritises ease of use and simplicity, making it an excellent choice for businesses that prefer a streamlined eCommerce experience. The platform offers intuitive backend management that requires minimal technical expertise. 

Cons: This simplicity comes with trade-offs in terms of deep backend customisations. While Shopify Plus provides extensive frontend customisation options, modifying backend functionality can be more challenging. 

Wholesale Limitations:

Pros: Shopify Plus offers features and tools to support wholesale operations. It allows you to create separate wholesale storefronts, offer custom pricing, and manage bulk orders. 

Cons: However, compared to Magento, Shopify Plus has certain limitations when it comes to advanced B2B functionalities. Businesses with complex wholesale operations or unique pricing structures may find some restrictions in the platform's native wholesale capabilities. 

By carefully considering these pros and cons, you can assess how well each platform aligns with your specific business requirements and goals. It's important to weigh these factors and prioritise the features that are most crucial for your eCommerce platform.


Want to find out more about Shopify Plus and Magento? 

Get in touch with our expert web developers today.

Which Platform has the Best Features: Magento or Shopify Plus?

Both Magento and Shopify Plus offer a wide range of features to support your eCommerce business. However, each platform excels in different areas. Let's explore the key features of both platforms and highlight their respective strengths: 


Shopify Plus: Shopify Plus stands out for its ease of use and user-friendly interface and app. It provides a streamlined and intuitive experience, making it accessible to businesses of all sizes. The platform offers a comprehensive set of features, including product management, order processing, and customer management, to support the core functionalities of an online store. 

Magento: Magento excels in functionality and provides extensive customisation options. Its open-source nature empowers businesses to create highly tailored and complex eCommerce solutions. Magento offers advanced features for product configuration, customer segmentation, and personalized shopping experiences. 


Shopify Plus: While Shopify Plus offers a user-friendly interface, it may have limitations when it comes to deep backend customisations. However, it provides a wide selection of pre-designed themes and allows for frontend customisations, allowing businesses to create visually appealing and branded online stores. Additionally, the extensive marketplace of apps and extensions provides additional customisation options for enhancing store functionality. 

Magento: Magento sets itself apart with its high level of customisation. The platform offers unrivalled flexibility, allowing businesses to build highly personalized and unique  

 experiences. With Magento, you have complete control over the design, functionality, and user experience of your store. It provides a vast library of themes and extensions, enabling businesses to tailor their online presence to their exact specifications. 


Shopify Plus: Shopify Plus is renowned for its scalability. The eCommerce platform is equipped to handle high traffic volumes and large product catalogues, ensuring a seamless shopping experience even during peak periods. Shopify Plus utilizes a robust infrastructure and offers automatic scalability, allowing businesses to focus on growth without concerns about technical limitations. 

Magento: Magento Commerce is highly scalable, making it a preferred choice for businesses with ambitious growth plans. The platform provides the scalability needed to handle significant increases in traffic, product offerings, and order volumes to supports businesses as they expand and evolve. 

SEO Capabilities:

Shopify Plus: Shopify Plus provides solid built-in SEO features. It offers customizable meta tags, optimized URLs, and automatically generated sitemaps, helping businesses improve their search engine rankings. 

Magento: Magento Commerce is known for its strong SEO capabilities. It offers extensive control over metadata, URL structures, and other SEO elements. Magento's robust SEO features provide businesses with the tools to optimize their online stores for better visibility and search engine rankings. 

Multi-store Management:

Shopify Plus: Shopify Plus offers a centralised dashboard that simplifies multi-store management. Businesses can easily create and manage multiple storefronts, share inventory, and analyse data across different brands or regions from a single interface. This feature is particularly beneficial for businesses operating in multiple markets or with multiple brand identities. 

Magento: Magento's multi-store management feature enables businesses to efficiently manage multiple online stores from a single installation. Each store has its own unique branding, product catalogue, and domain, while sharing a common backend for centralised management. With the ability to assign products and categories to specific stores, set localised pricing and promotions, and support multiple languages and currencies, businesses can provide tailored shopping experiences to different markets. 

Is Shopify Plus or Magento Better for My Business?

Choosing the right eCommerce platform depends on various factors, including the size and nature of your business. Let's explore which platform might be better suited for different types of businesses: 

Small Business:

Shopify Plus is often an excellent choice for small businesses. It offers a user-friendly interface, easy setup process, and a range of pre-designed themes, allowing small businesses to quickly launch their online stores. The platform provides essential features, reliable hosting, and robust customer support, making it an ideal option for businesses with limited resources or technical expertise. 

Magento can be a viable option for small businesses that require advanced customisation and functionality. However, it might be more suitable for small businesses with more complex needs or those looking for extensive customisation options. Small businesses with limited budgets or technical resources may find Magento's implementation and maintenance more challenging. 

Medium-Sized Business:

Medium-sized businesses can benefit from the scalability and ease of use provided by Shopify Plus. It offers a wide range of features out-of-the-box enabling medium-sized businesses to efficiently manage their online operations and accommodate growth. 

Magento is well-suited for medium-sized businesses that require advanced functionality and customisation options. It provides the flexibility to tailor the eCommerce experience to specific business needs. Businesses that prioritize unique branding, personalized customer experiences, or complex product configurations may find Magento to be a more suitable platform. 

Large Enterprise:

Shopify Plus is an attractive option for large enterprises due to its scalability and robust infrastructure. It can handle high traffic volumes, large product catalogues, and extensive order volumes. The platform's reliability, security, and dedicated support team ensure a smooth eCommerce experience for enterprise-level businesses. 

Magento Commerce is widely recognized as a powerful platform for large enterprise businesses. It offers advanced B2B capabilities, complex customisation options, and the ability to manage multiple stores from a centralized interface. Large enterprises that require highly customized workflows, complex integrations, and comprehensive control over their eCommerce operations often prefer Magento. 

B2B Business:

Shopify Plus is increasingly catering to the B2B market with enhanced features for wholesale management, personalized pricing, and customer segmentation. It offers a seamless B2B buying experience, with the ability to create separate wholesale storefronts and manage bulk orders. Shopify Plus provides a solid B2B foundation, especially for businesses with straightforward wholesale requirements. 

Magento Commerce is known for its robust B2B capabilities. It offers advanced functionalities specifically designed for B2B businesses, such as account-based pricing, custom catalogues, and multi-tiered access for different customer groups. If your business operates primarily in the B2B space and requires complex B2B features, Magento can provide a more comprehensive B2B solution. 

B2C Business:

Shopify Plus is well-suited for B2C businesses. It offers a wide range of built-in features for product management, cart customisation, and customer engagement. With its user-friendly interface, extensive theme library, and marketing tools, Shopify Plus empowers B2C businesses to create visually appealing online stores and deliver exceptional customer experiences. 

Magento Commerce caters to B2C businesses looking for extensive customisation options, complex product catalogues, and personalized shopping experiences. It provides robust features for content management, promotions, and product configuration, allowing B2C businesses to create tailored eCommerce experiences. 

Shopify and Magento support: How Absolute Design Can Help

When considering Shopify Plus vs. Magento as your preferred platform, we can help with the design, planning, development and support of your website. Have a look at the Shopify Plus services that we can provide, and get in touch with our Shopify experts for more information.

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