What is Shopify Plus and Why Your Business Needs It

At its core, Shopify Plus represents the premier tier of the well-established Shopify eCommerce platform.

What is Shopify Plus

Designed for ambitious businesses looking to scale, Shopify Plus offers a robust platform brimming with features that cater to the complex needs of growing enterprises.

For eCommerce business owners, digital marketing specialists, and web developers who are well-versed in the field, the name "Shopify" is undoubtedly familiar. Renowned for its robust and user-friendly platform, Shopify has been a cornerstone in online retail, helping a myriad of businesses flourish in the digital marketplace. However, as businesses evolve and their requirements grow more complex, the need for more advanced solutions becomes critical.

This is where Shopify Plus comes in – a premium offering designed specifically for ambitious enterprises aiming to scale their operations, optimise processes, and maintain a leading edge in the competitive world of eCommerce.

In this article, we delve into the world of Shopify Plus. We aim to answer key questions and tackle challenges commonly encountered by eCommerce professionals contemplating this platform. Whether you're seeking to understand the differences between standard Shopify and Shopify Plus, assessing the return on investment, or keen to discover the tangible benefits of Shopify Plus, this article will serve as your comprehensive guide.

What is Shopify Plus?

At its core, Shopify Plus represents the premier tier of the well-established Shopify eCommerce platform. Tailored to meet the demands of rapidly growing businesses and enterprises with more complex operational needs, Shopify Plus elevates the standard Shopify offering. While the standard version lays a solid foundation for smaller ventures, Shopify Plus escalates the experience with a suite of advanced features and capabilities. A key distinction is its scalability: Shopify Plus is engineered to support businesses at every growth stage, making it a fitting choice for those undergoing rapid expansion.

As a Software as a Service (SaaS) platform, Shopify Plus alleviates the need for businesses to manage server infrastructure and maintenance. This shift allows enterprises to concentrate on their core activities – refining their products and enhancing customer experiences. In essence, Shopify Plus equips businesses to elevate their operations, offering the necessary tools and resources to navigate the complexities of the eCommerce landscape with confidence and agility.

Key Features of Shopify Plus

Shopify Plus boasts an array of key features that mark it as an eCommerce powerhouse. Central to its offerings is the customisable checkout experience, allowing businesses to tailor this crucial stage of the customer journey to their specific needs. Such flexibility can significantly boost conversion rates and reinforce brand consistency. Moreover, Shopify Plus is renowned for its advanced multichannel capabilities, facilitating seamless expansion across various platforms. This includes selling on social media channels and online marketplaces, thus broadening market reach and customer engagement.

The platform's prowess in automation is embodied in Shopify Flow, an innovative tool designed to streamline operations. By reducing manual tasks, it enhances operational efficiency and frees up valuable resources. In terms of security, Shopify Plus provides enterprise-level protection, ensuring the utmost safety for transactions and customer data. This security framework fosters trust and confidence among businesses and their customers.

Wholesale Channel:

Shopify Plus introduces game changing B2B features for businesses looking to expand into or grow their wholesale operations. Shopify Plus B2B features allows businesses to set up a separate, password-protected storefront exclusively for wholesale transactions. It simplifies the management of wholesale relationships by offering custom pricing, bulk ordering, and exclusive catalogues tailored to wholesale customers. This functionality not only streamlines the wholesale process but also provides a more personalised and professional experience for B2B clients.

Global Selling:

Global selling capabilities are a cornerstone of Shopify Plus, designed to accommodate the international ambitions of growing businesses. Features supporting global selling include localised experiences, multi-currency pricing, and international domain names. These tools empower businesses to offer a tailored shopping experience to customers worldwide, adapting to local languages, currencies, and payment methods. This global reach and adaptability are vital for businesses aiming to establish a strong international presence and cater to a global customer base.

Custom Analytics and Reports:

Advanced analytics and custom report-building are significant advantages offered by Shopify Plus. These tools provide businesses with deep insights into their performance, customer behaviour, and market trends. The ability to create custom reports means that enterprises can focus on the metrics that matter most to them, aiding in informed decision-making and strategic planning. This level of analysis is crucial for large-scale enterprises that require detailed data to continually optimise their operations and stay ahead in the competitive eCommerce landscape.

VIP Customer Support:

Shopify Plus goes above and beyond in terms of customer support. Subscribers receive dedicated assistance, including access to a Merchant Success Manager and 24/7 priority support. The Merchant Success Manager acts as a business advisor, offering personalised guidance and resources to help businesses maximise their use of the platform. The round-the-clock priority support ensures that any technical issues or queries are promptly addressed, minimising downtime, and enhancing the overall efficiency of the business operations.

Unlimited Staff Accounts:

One of the standout features of Shopify Plus is its provision of unlimited staff accounts. This is particularly beneficial for larger businesses with extensive teams. It enables efficient team collaboration and task allocation without the limitations imposed by account restrictions. Each team member can have tailored access and permissions, ensuring that workflows are streamlined and secure. This feature is crucial for businesses looking to scale, as it allows for seamless growth and expansion without the need to worry about additional costs or access constraints associated with increasing the team size.

Why Your Business Needs Shopify Plus

The question isn't so much whether your business needs Shopify Plus, but rather why it can't afford to be without it. The primary reason is scalability – an essential aspect for enterprises grappling with high-volume sales and surges in website traffic. Shopify Plus is specifically engineered to meet the demands of rapidly expanding businesses, ensuring that your online store not only copes with but thrives under exponential growth.

Moreover, Shopify Plus grants access to a wealth of exclusive features and functionalities, which are not available with standard Shopify. This provides your business with a distinctive competitive edge and a more customised eCommerce experience. Standout benefits include a dedicated support team and resources like the Shopify Plus Academy, which offer invaluable guidance in managing enterprise-level eCommerce complexities.

While Shopify Plus does come with a higher price tag, the return on investment for larger businesses can be substantial. The synergy of scalability, unique features, dedicated support, and the potential for increased revenue positions Shopify Plus as not merely an option but a strategic imperative for businesses seeking to excel in the digital marketplace.

Advanced Customisation and Integration:

Shopify Plus sets itself apart with superior customisation options and integration capabilities, catering to businesses with specialised requirements. The platform enables extensive customisation not only of the storefront but also of the checkout process, allowing businesses to provide a unique and branded shopping experience. This level of customisation extends to integrating with a wide range of third-party applications and systems, from advanced marketing tools and customer relationship management software to specialised inventory management systems. These integrations are streamlined and efficient, ensuring that businesses can leverage the full potential of their tech stack. This is particularly important for large enterprises that often rely on a diverse array of tools and systems to manage complex operations. Shopify Plus’s flexibility in customisation and integration means that businesses are not constrained by the limitations of the platform but can tailor it to fit their unique business models and workflows.

Enhanced Performance and Reliability:

A key strength of Shopify Plus is its optimisation for high performance and reliability. The platform is designed to handle high traffic volumes and large transaction loads effortlessly, which is essential for businesses during peak sales periods like Black Friday or major promotional events. This infrastructure ensures that the website remains fast, responsive, and accessible, critical factors in maintaining customer trust and satisfaction. The stability provided by Shopify Plus is vital for business continuity, particularly for enterprises where downtimes can result in significant revenue losses and damage to brand reputation. Moreover, Shopify Plus's infrastructure is continually updated and maintained to ensure it meets the highest standards of performance and security, providing peace of mind for businesses that their eCommerce platform can support their growth and withstand the demands of an increasingly digital marketplace.

Shopify Plus vs. Other Enterprise eCommerce Platforms

When it comes to comparing Shopify Plus with other enterprise eCommerce platforms like Magento, Salesforce Commerce Cloud, and similar offerings, several key aspects make Shopify Plus stand out. The most notable is its simplicity and user-friendliness. While platforms such as Magento may offer extensive customisation options, they often come with a steeper learning curve and require significant development resources. In contrast, Shopify Plus offers a more intuitive and streamlined experience, simplifying the process for businesses to set up and manage their online stores, even without extensive technical knowledge.

Another major advantage of Shopify Plus is that it is a fully hosted solution. This eliminates the need for businesses to manage server infrastructure, representing a considerable saving in both costs and time. Additionally, Shopify Plus is continually evolving, with consistent investments into the platform to ensure users have access to the latest features and innovations. This continuous development negates the need for extensive upgrades or system overhauls.

Integrated Sales Channels:

Shopify Plus excels in creating a unified omnichannel experience by integrating multiple sales channels seamlessly. This integration encompasses online storefronts, offline retail locations, social media platforms, and online marketplaces. The ability to manage these diverse sales channels from a single platform is a significant advantage for businesses, as it simplifies operations and ensures a consistent brand experience across all customer touchpoints. With Shopify Plus, businesses can track inventory, sales, and customer interactions across all channels in real-time, allowing for more efficient management and a better understanding of customer behaviour. This integrated approach is essential in today’s retail environment, where customers expect a seamless shopping experience, whether they are browsing online, on social media, or in a physical store.

Community and Ecosystem:

The Shopify Plus ecosystem is vibrant and resource-rich, encompassing a wide range of developers, experts, and third-party apps. This community is a powerhouse of innovation and support, offering businesses access to a wealth of knowledge, tools, and services. The Shopify Plus Partner Program, for instance, includes an array of certified partners specialising in everything from marketing and sales to app development and system integration. This network not only enhances the capabilities of the Shopify Plus platform but also provides businesses with the resources they need to grow and adapt in an ever-changing market. Additionally, the community forums and Shopify Plus Academy offer venues for learning, sharing experiences, and networking, fostering a collaborative environment where businesses can thrive. The Shopify Plus community and ecosystem is instrumental in ensuring that Shopify Plus users are well-supported and can leverage the collective expertise to drive their eCommerce success.


In conclusion, Shopify Plus stands out as a formidable player in the eCommerce landscape, offering a suite of benefits that are particularly advantageous for growing businesses. Its exceptional scalability ensures seamless handling of high sales volumes and increased website traffic. Additionally, the access to exclusive features and dedicated support provided by the Shopify Plus Academy places businesses at the cutting edge of eCommerce innovation.

While Shopify Plus may come at a higher price point, the return on investment for larger enterprises is compelling. This is evident through increased operational efficiency, enhanced revenue potential, and the reassurance offered by enterprise-level security measures. Beyond simplifying the complexities of eCommerce, Shopify Plus propels businesses towards heightened success. It proves to be an invaluable partner for those aspiring to excel and dominate in the digital marketplace.

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