We were approached by LuLu’s Gift Company, an independent retail business, to assist them with their plans to enter the B2B gift market.
Bespoke B2B Functionality
We created a bespoke system so that from a single Shopify admin, LuLu staff can manage a separate homepage and global navigation for the two sites. Ordinarily you’d need two Shopify backends to do this sort of thing, but that causes the issue of having to synchronise inventory levels between the two for any shared products. So we opted to keep it within a single backend and add a bit of ingenuity to the front end to present the two different departments.
In addition, there were a number of B2B features that were added when viewing products on the B2B site, such as tiered pricing and minimum order quantities. We also added some custom features across both sites, and mindful of keeping the site loading quickly, we avoided using third-party apps for these features and created them with some bespoke work within the theme itself.
We added the ability for customers to add personalised messages and to upload images to be attached to products or greetings cards, and for them to choose if they’d like their order gift wrapping or not. We also added the ability for LuLu staff to easily create bundles of products that can be sold together, plus a quick re-order feature within the customer’s account area.
We used analytical tools, combined with our years of expertise, to achieve a great performance score on both desktop and mobile.
The resulting website really compliments their brick and mortar store and opens up new markets for the business to realise its plans for growth.