Since the end of support for Magento 1 in June 2020, clients have been increasingly asking for our advice on re-platforming from Magento 1, so we thought we’d share our thoughts on the subject.
Since then, the whole eCommerce environment has evolved. Customer journeys are more complex, reflecting the demand for greater efficiency and differentiation in the marketplace. ERP adoption is more commonplace, in part thanks to a diversified and more accessible offering across the market.
With a typical mid-sized M2 site including ERP integration taking five months to deliver, and support for M1 officially ceasing at the end of June 2020, now is a good time to start the process of migrating to M2.
The M2 platform is completely different to M1. It has evolved to meet the demands of merchants, including a greater ability to cope with more complex requirements and integrations. It is based on a new framework and offers improved performance and scalability for multichannel selling environments.
eCommerce site managers also benefit from an improved, touchscreen and user-friendly admin panel that offers key metrics in a dynamic new dashboard with a modern interface; perfect for monitoring day-to-day business activity. It’s also easy to navigate on any device, making it quick and easy to find information. All this helps you manage your store better than ever.
Clients with higher online volumes understand that M2 is a vastly improved platform that offers a great opportunity to increase revenue. It’s faster and more secure, as it’s easier to update with regularly released versions and patches. It can also support bespoke development and third-party integration to improve business processes.
There is continued growth in M2 as Adobe look to integrate more of their own expertise and platforms, keeping Magento an exciting and relevant prospect for SMEs and particularly enterprise organisations.
The adoption of PWAs for Magento's front end will further widen this divide, as larger businesses seek to add app-like features to their sites with a new front end.
Our experience of migrating M1 sites has given us the following insights:
It’s worth remembering that as Magento 2 is a different platform from Magento 1, the migration from one to another should be considered as a rebuild. The more edited code, modules and integrations your original store has, the more work needed for your M2 build.
When considering whether to migrate from M1 to M2, it’s important to consider whether M2 is the right platform for you. In general, we are finding businesses turning over less than £1m online may not have the resources to invest in re-platforming to M2, where budgets start at £20K for an off-the-shelf theme. In this case, we suggest a sub-£10K budget for a theme based Shopify site .
Indeed, in a recent survey we undertook of over 200 M1 sites, roughly 40% said they would not be moving to M2.
These M1 sites with their ‘conventional’ customer journeys and less complex integration requirements are tending to migrate towards Shopify. As a Software as a Service (SaaS) platform, Shopify offers a more streamlined design and build process. The platform is often based on cost per transaction, which favours sites with smaller sales volumes.
When you approach an agency to undertake your Magento 1 migration, you will need to supply the following information:
We've put together a handy guide on providing this information.
These factors should enable the agency to recommend the right platform for you. Whichever platform you decide is the most suitable to migrate to, if you were previously running on M1 it is important you move in order to keep your eCommerce store safe and secure.
No further updates or features will be released for this platform, leaving your business and customers more exposed. The opportunity to migrate can also be seen as an exciting opportunity to improve the digital offering of your business.