Our team recommended Shopify for its reliability, scalability, and user-friendly content management, ensuring WinTech could efficiently update site content and manage distributor information in-house.
Design
We delivered a bespoke homepage design that allows for co-branding in headers and footers, ensuring both WinTech and their sub-brands are well represented. The theme was customised with WinTech’s branding, imagery, and colour palette, while also providing flexibility for future updates. Distributor pages and restricted content areas were created to support the needs of WinTech’s international partners.
Integrations & Features
The new site includes a geolocation system to direct users to relevant content and distributors, as well as multi-language support to cater to WinTech’s global audience. We set up metaobjects for structured data management, integrated a newsletter sign-up with Mailchimp, and implemented GDPR/cookie compliance.
Typically Shopify sends all contact enquiries to a single email address, but with WinTech’s global distributor network, any enquiries needed to be sent directly to the relevant distributor based on the customer’s location. We developed a system to handle this requirement, as well as send the customer an email confirming their enquiry had been received and would be responded to shortly. All enquiries are additionally stored in the Shopify admin so there is a record and information about the number and nature of enquiries can be determined.
Finding a dealer globally was an important aspect of the site, and we built a system to make management of dealers and their teams as simple as possible for the WinTech admins. The site detects the visitor’s location and highlights the closest dealer, but the customer can search alternative locations if they like.
