Absolute is now a recognised Shopify Plus partner

We're proud to be named a Plus Partner by Shopify

This is more than just a badge of honour. Being upgraded into Shopify’s Plus tier means Shopify itself recognises our expertise, our results, and the long-term value we bring to clients who are building and scaling on the platform. For our clients, it means added confidence that they're working with a trusted Shopify Plus agency that’s proven, tested, and dedicated to their (and your) success.

But the real story is in the details — what it takes to earn this recognition, how it sets us apart, and most importantly, what it means for your business and your customers. Let’s dig in.

What is a Shopify Plus partner?

The Shopify Partner ecosystem is designed to help merchants find the right experts to build, scale, and optimise their online stores. But not all partners are created equal. The Shopify Plus Partner tier is the top of the pyramid — it’s reserved for agencies who consistently deliver high-performing Shopify builds, innovative solutions, and measurable results for ambitious brands.

View our Shopify Plus Partner profile on the Shopify Partners directory, complete with honest client reviews, project highlights, Shopify services and what it’s like to work with us.

Certified Shopify Plus experts

Becoming a Shopify Plus Partner isn’t automatic. Shopify agencies need to demonstrate their experience delivering complex, large-scale eCommerce projects across industries. That includes both B2C and B2B builds, integrations with ERP and CRM systems and custom strategies that push Shopify Plus to its limits.

How Shopify Partner tiers work

Shopify recognises agencies and freelancers at different levels — from standard Shopify Partners through to Shopify Platinum Partners. The tiers act as a guide for merchants, signaling their depth of expertise, the size of projects delivered, and the results achieved. Shopify Plus Partners represent a select group of agencies who’ve proven themselves globally for Shopify Plus builds.

Where to find a Shopify Plus Partner in the UK

Shopify maintains a public Partner Directory where brands can browse agencies by tier and location. Absolute now proudly appears among the handful of UK-based Shopify Plus agencies — a mark of trust and credibility when you’re comparing potential partners.

Why we chose Shopify to partner with

Our decision to partner with Shopify in 2017 wasn’t just about technology. It was about aligning with a platform that shares our values: growth, innovation, and putting merchants first.

Shopify never stands still

Shopify is constantly evolving. From new checkout features to B2B enhancements, 2000 variants and the growing network of both apps and themes, it’s a platform that never stops innovating. That makes it the perfect match for ambitious brands who need technology that can future-proof their store.

One platform with endless ways to sell

Whether you’re selling direct-to-consumer, B2B, wholesale, or across multiple channels, Shopify Plus gives you the flexibility to manage everything under one roof. That’s powerful for merchants who want to simplify operations without compromising on growth.

An ecosystem that fuels innovation

Beyond the core platform, Shopify has built a thriving app ecosystem. From pricing tiers, bundles and subscriptions to personalisation, integrations to advanced analytics, merchants can tap into best-in-class tools while keeping the store experience seamless.

From startups to global icons

Shopify powers everything from startups to global household names. That scalability is why we trust it — because whether you’re just replatforming or already at enterprise scale, Shopify grows with you.

A partner that supports agencies

Shopify doesn’t just support merchants, it also backs agencies like us with resources, training and dedicated support. That collaboration means we can deliver more value to clients, faster.

Why Absolute was upgraded to the Shopify Plus tier

Shopify recognises their partners agencies and freelancers that consistently deliver at scale. For us, this upgrade is a reflection of years of hard work, big results and strong client partnerships.

Proven expertise in both B2C and B2B store builds

We’ve delivered high-volume consumer-facing stores and complex B2B eCommerce experiences alike. Brands like Fired Earth and Splash About trusted us to migrate their website to Shopify Plus, and our portfolio shows that the platform can handle both B2C and B2B requirements.

High-performing Shopify builds that scale with growth

Our implementations aren’t just about launch day. They’re built to scale, so when your brand grows, your store keeps pace. Our Shopify retainers means we consistently handle high-traffic flash sales, managing international expansion, and ensuring performance stays strong even under pressure.

Partnerships with leading global brands

From lifestyle retailers to international manufacturers, technology merchants and fashion brands, we’ve partnered with clients that trust us to deliver. Those relationships — and the measurable results we provide — are what pushed Shopify to recognise us at the Plus level.

What achieving Plus status means for our clients

Partnering with a Shopify Plus agency isn’t about code or configuration — it’s about finding a team that shares your vision for growth and knows how to bring it to life through smart, scalable eCommerce.

Confidence in proven results

When you choose a Shopify Plus Partner, you’re not taking a leap of faith — you’re choosing an agency that Shopify has vetted, approved, and recognised for excellence. That means we have demonstrated consistent success in delivering high-performing stores.

Our partnership gives you confidence that your project is in capable hands, backed by years of technical know-how and creative problem-solving that has already helped dozens of brands grow faster.

Access to advanced Shopify Plus strategies

As a Shopify Plus Partner, we often get early access to upcoming tools, features, and innovations from Shopify. That means we’re able to test, implement and optimise Shopify Plus capabilities before they roll out to the wider market — giving our clients a head start.

From B2B features and international storefronts to advanced checkout customisation and automation, we use these tools strategically to help you scale smarter, not harder. Working with a Shopify Plus Partner means you’re not just keeping up with the pace of change, you’re staying ahead of it.

Long-term success, not just launches

Anyone can build a store, but true success comes from what happens after launch. Our Shopify Plus Partner recognition reflects the long-term relationships we build with clients.

We stay involved, optimising performance, refining strategy and introducing new functionality as your business evolves. We see our role not as a one-off project partner, but as a Shopify support partner — helping your brand continue to grow, improve and adapt as Shopify itself keeps innovating.

What’s next for Absolute as a Shopify Partner

This recognition is a huge milestone for us — one we’re incredibly proud of, but really, it’s just the beginning of what’s next for Absolute, our clients, and the future of our Shopify partnership.

Continuing to raise the bar for our ageny

Earning Plus Partner status is great, but our real focus is on what we build next. We’ll keep pushing the limits of what’s possible on Shopify Plus, from high-performing stores and smart integrations, to the kind of UX and optimisation work that turns everyday shopping experiences into something exceptional.

Invest in client success

We've always been about partnership, not transactions. We continue to support our Shopify clients as they grow — it’s as simple as that. So we’ll keep investing in the strategies, tools and talent that give every brand we work with a competitive edge.

Evolving as Shopify grows

From new ways to simplify the buying journey to smarter integrations and evolving B2B experiences, we’re focused on what’s genuinely useful for merchants and their customers. For us, innovation isn’t about chasing trends — it’s about finding practical, future-ready ways to help brands grow.

Ready to see what Shopify Plus can really do?

We love the challenge of making things work better and delivering solutions you didn't think was possible with Shopify, even Shopify Plus. That means smarter journeys, happier customers. If you’re ready to explore migrating to Shopify Plus from an enterprise-level platform, we’d love to chat.