Sell on WordPress with Shopify: A new way to sell online

A new way to blend content and commerce

Shopify has just released something pretty exciting: Sell on WordPress.

It’s an app by Shopify that connects your WordPress site with your Shopify store. It’s essentially the best of both worlds: WordPress remains your content-rich front end, while Shopify quietly powers your products, checkout, and inventory behind the scenes.

If you’ve ever wanted to keep your existing WordPress site, but at the same time, take advantage of Shopify’s eCommerce engine, this could be the perfect match.

(Start selling on wordpress - Shopify)

What is the Sell on Wordpress app?

The Sell on WordPress app lets you add shoppable products and collections directly to your WordPress website. It’s not a workaround or third-party plugin; this is an official Shopify-built integration that links your WordPress website with Shopify to allow your website to become truly transactional.

Read Shopify's announcement on the release of the Sell on WordPress app

Key features

• Product sync: Add products in Shopify and display them on WordPress instantly.
• Unified checkout: Every purchase uses Shopify’s secure, conversion-optimised checkout.
• Automatic updates: Orders, inventory, and analytics all update in real time.
• Seamless embedding: Add products or collections into WordPress pages with a simple block.

In short, WordPress handles the storytelling, while Shopify takes care of the selling.

Why this integration was created

For years, it’s been either Shopify or WordPress (with WooCommerce). Each platform had their own merits but essentially, it came down to a single platform to publish content and sell products. Now, with Shopify’s Sell on WordPress app, you can combine the two — keeping your website on WordPress while Shopify powers your products, checkout and order management behind the scenes.

A better setup for content-led brands

If your business depends on content, such as blogs, guides, case studies and lookbooks — you can keep using WordPress for everything you love about it, from layout control to the CMS flexibility. The difference now is that Shopify powers the buying experience behind the scenes.

With Shopify’s new WordPress integration, you get the full strength of Shopify’s checkout, customer CRM, order management, inventory and reporting while keeping your existing WordPress setup.

One system, one source of truth

Products, prices, and stock levels are all managed directly in Shopify, so everything stays in sync. There’s no more juggling duplicate data or manually updating products across two platforms.
Any changes you make in your Shopify admin automatically flow through to your WordPress site, keeping product information accurate and up to date everywhere. It’s faster, simpler, and far less prone to errors — freeing you to focus on creating great content and growing your brand.

Built for growth

Shopify’s powerful checkout, built-in analytics, and unmatched scalability mean you can grow confidently without needing to rebuild your site. As your business expands, Shopify handles the heavy lifting behind the scenes: secure payments, multi-currency support and advanced reporting.
You’ll continue to keep the same familiar WordPress experience you and your team already knows, while Shopify ensures your store can scale smoothly as your audience and product range grows.

Who benefits most from the plugin?

Content-first brands

If storytelling is the heartbeat of your business, but selling is the next natural step, this setup is made for you. Keep can your content running on WordPress — from blogs, landing pages and lookbooks to guides and galleries — while Shopify powers the checkout, products, and fulfilment behind the scenes. It’s the easiest way to turn your most engaging content into a direct path to purchase.

Content creators and influencers

Already producing content on WordPress for guides, lists and other valuable downloads? Now you can turn them into shoppable products. With Shopify’s embedded checkout, readers can buy without leaving your article. It bridges editorial and eCommerce beautifully — driving both engagement and revenue while keeping your content front and centre.

B2B and trade businesses

If you’re a B2B or wholesale business with strong WordPress-powered content, yet your website has no transactional functionality, directly integrating with Shopify lets you start selling without the complexity of adding WooCommerce or rebuilding from scratch.

You can keep your existing content (especially landing pages) exactly as it is, and simply connect Shopify to handle products, pricing and checkout. It’s perfect for manufacturers, trade suppliers or service-based businesses ready to take orders directly online while maintaining their current WordPress website.

Agencies and freelancers

For agencies and freelancers on the WordPress platform who want to start selling digital resources — like guides, templates or design assets — this setup is a perfect fit.
You can keep your existing WordPress site exactly as it is, while Shopify powers the sales side. Manage product listings, secure checkout and automated fulfilment, right down to customer management as a simple sales CRM. It’s a simple, scalable way to turn your content and expertise into products.

Why brands will love this combination

1. Seamless shopping experience

Products fit naturally into your content — from blog posts and lookbooks to guides and galleries. Visitors can browse, add to cart, and check out without ever leaving your WordPress site, creating a smooth, uninterrupted buying journey. It really is the partnership you've been looking for.

2. Centralised management

All products, collections, prices, discounts and stock levels are managed directly in Shopify. One login, one dashboard, no duplicate updates. Everything stays perfectly synced, saving hours of manual work and reducing the risk of errors. Did we mention reporting too?

3. Consistent branding

Your website stays unmistakably yours. With WordPress as your front end, you can keep full control over design, layout and tone. While Shopify handles the transactions behind the scenes, you can continue to publish content and generate revenue too. It’s commerce that blends in, not bolts on.

4. Stronger SEO and engagement

By keeping content and eCommerce together under one domain, you strengthen your site’s authority, boost organic visibility and improve user journeys. Product links within articles or resources will also encourage deeper browsing and longer sessions.

5. Growth without limits

Shopify’s infrastructure is built to scale, whether you’re selling ten products or ten thousand. Handle spikes in traffic, launch new lines, or even one day fully migrate to Shopify. It’s designed for flexibility today, with the freedom to expand and scale in the long-term.

What about eventually migrating to Shopify?

For many brands, using WordPress with Shopify is the first step toward a full Shopify migration.
Once teams see how effortlessly Shopify handles inventory, orders, checkout and reporting, it’s only natural to want everything under one roof. What started out as a small integration, often becomes the foundation for a complete eCommerce migration and transformation.

Why brands choose to migrate fully

Performance and reliability

Shopify sites are optimised for speed, uptime, and scalability — no plugin clashes, no patchwork updates. Everything just works, even during high-traffic campaigns or product drops.

Unified ecosystem

Running both content and commerce in Shopify simplifies your workflows and removes the technical friction of maintaining two platforms. It means one platform and fewer moving parts to maintain.

Built-in tools

Shopify goes far beyond checkout. You gain powerful native and 3rd party tools for multi-channel selling, email marketing, automation, analytics and customer segmentation — some ready to use without off-site plugins. With many Shopify Apps, you'll still be able to manage the functionality within Shopify.

Design flexibility

With hundreds of themes and presets, Shopify now rivals WordPress in creative control. Whether you want a Shopify theme ready to go, or fully bespoke templates, it adapts to your requirements.

How a Shopify migration typically works

A full Shopify migration involves moving your products, content and SEO structure from WordPress into a fully custom-built, performance-optimised Shopify store.

We handle the whole process from start to finish — covering data migration, redirects, bespoke theme design, content restructuring, and post-launch SEO continuity. Our past client projects are a blend of custom builds with design, to hybrid (tailored templates) and theme customisation.

Our delivery team ensures every product, page, and ranking transitions smoothly, maintaining your site’s performance, visibility and user experience throughout the entire Shopify migration journey.

We predict brands will begin by trialling Shopify through the WordPress plugin. Once sales prove steady and teams grow confident managing products through Shopify’s backend, the next step — a full Shopify migration and theme build — feels completely natural.

It’s a low-risk, scalable way to evolve your online store. You’re essentially test-driving Shopify in a live environment before making the final, confident move to a fully hosted eCommerce platform.

Read our in-depth guide on migrating to Shopify from WordPress.

Considering a WordPress and Shopify integration?

If you’re considering taking your WordPress website to the next level, we’ll help you plan and implement a seamless integration with Shopify, Whether you’re just exploring options or ready to start, our Shopify experts can guide you through every stage — from strategy to ongoing Shopify support.

Contact us to discuss your migration and see what Shopify can do for your business.