Latest Industry News & Insights

Digital and eCommerce moves fast, so stay ahead of the curve with our latest industry news & insights.

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27 Feb 2024

Preparing for a Cookieless Future: Maximising First-Party Data for Your eCommerce Site

Third-party cookies are crumbling, but don't worry. The future belongs to first-party data. Collect information directly from your customers to personalise their experiences, target your marketing, and build...

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27 Feb 2024

Alternative Strategies for Personalisation

Tired of relying on third-party cookies for personalisation? Discover the power of first-party data and personalisation engines! This new approach keeps you ahead of privacy changes while delivering the tail...

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23 Feb 2024

eCommerce SEO Checklist

Tired of your products getting lost in search results? Unlock the secrets of eCommerce SEO! Learn how to make your product pages stand out and attract more customers.

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05 Feb 2024

Understanding the New Gmail and Yahoo DMARC Requirements: A Guide for Beginners

This article provides a clear and comprehensive understanding of the new DMARC requirements for Gmail and Yahoo for beginners. It covers the essential aspects of DMARC, its importance, and practical steps fo...

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01 Feb 2024

A few of our favourite things from Shopify Editions Winter 2024

No raindrops on roses, but loads of interesting stuff was announced yesterday during Shopify’s latest Editions reveal. There really was a lot there, but we’ll just go through a few of our favourites. Subscr...

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22 Nov 2023

Google Acknowledges Reporting Bug in Search Console Affecting Key Metrics

Google has recently acknowledged a reporting bug in Google Search Console that impacts key metrics, including core web vitals, mobile usability, HTTPS, AMP, and more. This bug also affects eCommerce-specific...

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24 Oct 2023

Auto Deploy to Production Environments

As part of our ongoing commitment to enhancing our support services, we're thrilled to have recently introduced automated deployment to our clients' production environments. This offers a host of benefits, f...

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11 Oct 2023

Absolute Design and Daymark - Pioneering Sustainable eCommerce

Absolute Design are proud to announce that we were winners of the Best Sustainability Initiative and finalists for best eCommerce support business at this year eCommerce Expo.

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22 Sep 2023

Leveraging customer feedback for eCommerce success

Understanding customers is a fundamental aspect of eCommerce success. For eCommerce business owners and digital marketers, customer feedback is not just a measure of satisfaction, but a critical resource for...

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18 Aug 2023

Unleash Magento's power - custom dashboards driven by data and insights

Magento is a leading eCommerce platform known for its flexibility and versatility. A critical feature of this platform is its dashboard, providing a snapshot of your store's performance. However, to tap into...

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06 Jul 2023

eCommerce Awards 2023

Absolute enter two prestigious awards at the 2023 eCommerce Awards.

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23 Jun 2023

Payment Gateways - our review of Magento’s best offerings

We understand the importance of choosing the right payment provider for your Magento 2 store. A seamless, secure, and efficient payment process is essential to maximise conversions and provide an excellent s...

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22 Jun 2023

Our 7 step UX process

In today's dynamic digital environment, the significance of user experience (UX) cannot be overstated when it comes to the success of products and services. UX encompasses various disciplines, such as design...

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15 May 2023

Using a single design agency to oversee all elements of your design work can offer several benefits for Marketing Managers and business owners.

Consistency in branding is a critical advantage of working with a single design agency. When a single agency has a deep understanding of your brand identity, guidelines and objectives, they can create design...

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15 May 2023

Here’s why you still should still include print collateral in your marketing strategy.

Combining digital and print allows you to break through the digital noise, engage your audience effectively, and achieve improved business results.

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02 May 2023

Looking to connect your Magento 2 eCommerce site to your business’ social media accounts?

Using a module to connect your Adobe Commerce (Magento 2) website to Facebook, Instagram and Pinterest can streamline the process and make it easier for businesses to set up tracking and analytics.   Some o...

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02 May 2023

If you’ve got a Magento 2 site, it’s time to discover the benefits of a performance audit...

Performance is a key metric for improving SEO (Search Engine Optimisation) and conversions. It's an ongoing process and needs to be tailored to the specific goals of an individual website. There are many met...

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25 Apr 2023

GA4 countdown has begun, only a few weeks to go...

Universal Analytics is set to reach end of life as of the 1st July 2023, meaning if you have not swapped over to the latest GA4 property yet, you could be losing historical analytic data as well as having th...

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13 Apr 2023

Reasons to choose Absolute as your support partner

Firstly, it's important to have a team of knowledgeable and empathetic support staff who are dedicated to resolving customer issues quickly and efficiently.

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29 Mar 2023

Is it time to partner with a new design agency who can look after all your requirements?

In this fast paced world, first impressions are crucial and your brand needs to stand out. Whether you’re part of a large company, a small start up or even an internal marketing team, choosing the right crea...

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28 Mar 2023

Magento 1 eCommerce websites are not PCI compliant - what does this mean for merchants?

If you’re still using Magento 1, we have some bad news. Your website is not PCI compliant. 

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27 Mar 2023

Shopify redirects

The previous Absolute site was on an old Expression Engine system that was increasingly showing its age and was difficult to manage content - especially compared to the newer platforms we were building for o...

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23 Mar 2023

Why brand strategy is important

Behind every successful brand is a brand strategy that helps companies make informed decisions that define the direction of the business, enhance customer experience and to achieve company growth.

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28 Feb 2023

Is your brand fit for today's digital era?

Logos are everywhere, they are part of our everyday life and there isn’t a business out there that doesn’t have one. But it's not an easy task to create the “perfect” logo. There are many objectives a logo n...

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