Latest Industry News & Insights

Digital and eCommerce moves fast, so stay ahead of the curve with our latest industry news & insights.

15 May 2023

Using a single design agency to oversee all elements of your design work can offer several benefits for Marketing Managers and business owners.

Consistency in branding is a critical advantage of working with a single design agency. When a single agency has a deep understanding of your brand identity, guidelines and objectives, they can create design...


15 May 2023

Here’s why you still should still include print collateral in your marketing strategy.

Combining digital and print allows you to break through the digital noise, engage your audience effectively, and achieve improved business results.


02 May 2023

Looking to connect your Magento 2 eCommerce site to your business’ social media accounts?

Using a module to connect your Adobe Commerce (Magento 2) website to Facebook, Instagram and Pinterest can streamline the process and make it easier for businesses to set up tracking and analytics.   Some o...


02 May 2023

If you’ve got a Magento 2 site, it’s time to discover the benefits of a performance audit...

Performance is a key metric for improving SEO (Search Engine Optimisation) and conversions. It's an ongoing process and needs to be tailored to the specific goals of an individual website. There are many met...


25 Apr 2023

GA4 countdown has begun, only a few weeks to go...

Universal Analytics is set to reach end of life as of the 1st July 2023, meaning if you have not swapped over to the latest GA4 property yet, you could be losing historical analytic data as well as having th...


13 Apr 2023

Reasons to choose Absolute as your support partner

Firstly, it's important to have a team of knowledgeable and empathetic support staff who are dedicated to resolving customer issues quickly and efficiently.


29 Mar 2023

Is it time to partner with a new design agency who can look after all your requirements?

In this fast paced world, first impressions are crucial and your brand needs to stand out. Whether you’re part of a large company, a small start up or even an internal marketing team, choosing the right crea...


28 Mar 2023

Magento 1 eCommerce websites are not PCI compliant - what does this mean for merchants?

If you’re still using Magento 1, we have some bad news. Your website is not PCI compliant. 


27 Mar 2023

Shopify redirects

The previous Absolute site was on an old Expression Engine system that was increasingly showing its age and was difficult to manage content - especially compared to the newer platforms we were building for o...


23 Mar 2023

Why brand strategy is important

Behind every successful brand is a brand strategy that helps companies make informed decisions that define the direction of the business, enhance customer experience and to achieve company growth.


28 Feb 2023

Is your brand fit for today's digital era?

Logos are everywhere, they are part of our everyday life and there isn’t a business out there that doesn’t have one. But it's not an easy task to create the “perfect” logo. There are many objectives a logo n...


23 Feb 2023

End of Support for PostScript Type 1 Fonts

Type 1 fonts, which are also known as PostScript fonts, are an old format of fonts created and developed by Adobe in 1984 which have been replaced by larger font sets called OpenType which are now the indust...


17 Feb 2023

Planning a new ‘brochure’ Shopify website

During the past few months we’ve taken on the significant task of fully redesigning and replatforming our website. It was important to use a platform that made regular updates an easy and user-friendly proce...


14 Feb 2023

Using Social Media To Boost Your Online Presence

Social media channels have become an increasingly important way to promote your business online. They are key to building strong connections with your customers and a great way to boost your online sales. Yo...


08 Feb 2023

Google Analytics 4 - why upgrade now?

This means you will not be able to process any new analytics data unless you switch to the latest GA4 property in your Magento or Shopify store. GA4 has been chosen by Google as its long term measurement sol...


27 Jan 2023

Magento Update - Version 2.4.0 to 2.4.3 no longer supported by Adobe

2022 was a year where clients and agencies alike saw a lot of changes and complex issues linked to the Magento upgrade path. 


16 Jan 2023

Is Shopify suitable for B2B?

Shopify is a brilliant solution for smaller businesses, proof of concepts, or brand launches, but how good is it for business-to-business websites?


16 Jan 2023

New Year's Resolution - Improve your Magento site performance

With an increasing specialisation required to support Magento 2 sites, are you finding your existing agency is struggling to meet your support expectations?


09 Dec 2022

End of life for Magento 1 payment gateway

Urgent attention to Shavers checkout 


08 Dec 2022

How to keep your eCommerce site ahead of your competition

Design trends that should be included in your communication, before your competitors start implementing them.


06 Dec 2022

Two iconic brands come together

Fired Earth approached us with the exciting news that they were soon to launch a collaboration with M&S. Naturally, we were keen to explore. 


05 Dec 2022

Pulling ahead with our marketing support - a look at WinTech Racing wins over the past 3 years

Positioning WinTech Racing as one of the world’s leading racing boat manufacturers. A lot has happened since we flew out to China in 2019.


04 Dec 2022

We're finalists (again) at the eCommerce Awards 2022

We are delighted to announce that Absolute has been shortlisted for the Best B2B Website Launch 2022.


02 Dec 2022

News update from Meet Magento UK 2022

Some insights from Meet Magento UK 2022



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