29 March 2023
In this fast paced world, first impressions are crucial and your brand needs to stand out. Whether you’re part of a large company, a small start up or even an internal marketing team, choosing the right creative agency to partner with for any long term project is a tough decision. You need to know you’ve hired the right agency for the job and that you can trust them to deliver. Making the right decision is the first step in helping to drive brand recognition and increase sales. Avoid committing to a long-term agreement without thinking about the following:
Will you be able to reach them when you need to?
Although you'll spend time planning your year and gathering your marketing materials with plenty of time to implement, there will likely be projects that need a quick turnaround due to unforeseen events. When these unexpected issues occur, you need to know that your creative agency will be on hand to help at such short notice, but still create the high-quality, on-brand work that you hired them for.
Are you going to be a small fish in a big pond?
Creative agencies come in all shapes and sizes. You may find agencies with a great portfolio with impressive clients, but it's worth considering where you will fit in their priorities. Once you've confirmed the partnership, will you get the same service as their bigger clients?
Are they a full-service design agency?
When you make the decision to use an external design agency, it’s really important that they have the ability/capacity to be able to handle all your requirements in-house. Using multiple agencies for various things (such as branding, creative campaigns, web design, web development and web support) makes it all more difficult to manage. Having an agency with the capabilities to do this all under one roof will free up your time and save you money.
Another benefit of working with a full-service design agency is having access to the entire team who, individually, are specialists in their own particular area. It means you can quickly and easily draw upon everyone's expertise at the drop of a hat. More importantly, it ensures your brand and business goals are applied consistently and adhered to across all your communication channels and touchpoints.
Everything you commission must be harmonious, from branding to web development to support. If your agency has the expertise to handle everything internally, it's much easier to conform to communication and branding standards which will strengthen your brand and make it more identifiable to your target audience.
Will they meet your expectations?
Agencies can promise you the world, but they can’t all follow through. Understand what you want from a creative agency, then look through their portfolio and testimonials to make sure they can deliver. The last thing you'll want mid-project is to find the agency you so carefully selected isn't able to produce work to your standards.
Of course, there are many other things to consider when choosing an agency, but do your research first and finding the perfect match will be much simpler. As a full-service design agency, Absolute will bring energy and expertise to every project and can help you every step of the way from branding, creative campaigns, web design, development and support. We value each and every client we have, we work on many different projects and partner with many different businesses so we're confident we have the skills and experiences to meet the needs of your project.
You can find our portfolio and testimonials on our website: www.absolute-design.co.uk/work