eCommerce Awards 2024 Finalist

9 July 2024

Absolute are delighted to announce we have been shortlisted for the Best Cross-border Roll Out award and Best B2C App at the 2024 eCommerce Awards.

We’re proud to announce that we’ve been selected as finalists at this year’s eCommerce awards 2024 for the latest app upgrade for Brompton Bike Hire. We have been short-listed in "Best Cross-border Roll Out" and "Best B2C App".

Because BBH decided to launch their service to the French market to coincide with the Paris Olympics, their application needed to support multi-currency transactions which their current system did not accommodate. The existing application was built on an outdated framework, resulting in increased vulnerabilities to security attacks, support challenges, and performance problems.

In addition to the upgrade of Laravel, October CMS & PHP, we also integrated the ‘Paris’ project, which enabled the application to support multilingual functionality in both English and French and handle multiple currencies beyond GBP. This implementation enhanced the security of the Brompton Bike Hire app and modernised it according to current web development standards. Moreover, BBH can now communicate and launch their application in more countries and regions around the world.

We’re looking forward to the winners announcement at the evening Awards Ceremony at Indigo at the O2 in London on Wednesday 18th September,



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