Emmark wins Best B2B Website of the Year at the eCommerce Awards 2026

An award-winning Magento B2B website for Emmark

The award celebrates the launch of Emmark’s new website, developed, produced and supported by Absolute, and marks an important milestone in the evolution of the Emmark digital experience.

The Emmark project was also shortlisted for Best New Website Launch of the Year, recognising a digital transformation that combined technical innovation, user-centred design, performance optimisation and measurable commercial results.

For a business supplying more than 12,000 replacement parts to customers across 70 countries, the website is far more than an online catalogue. For many trade customers, it is a critical ordering channel, helping them identify and purchase the right parts quickly to minimise machinery downtime.

The new platform was designed around that reality.

Solving a complex B2B challenge with Magento

Emmark's previous ecommerce platform had become increasingly difficult to maintain, with limitations around performance, scalability and user experience.

Rather than accepting these constraints, our Magento developers scoped and built a bespoke Magento website designed specifically around Emmark's requirements.

The objective of the project was therefore about more than replacing legacy technology. Emmark needed a faster, more intelligent platform that reflected the way its customers actually search for, identify and purchase complex machinery parts.

The solution was a complete migration to Magento 2, combined with custom Hyvä development services. The result is a streamlined ecommerce experience that improves performance for customers while reducing technical complexity behind the scenes.

Custom Magento development for real customer workflows

One of the central principles of the project was to design the website around the different ways Emmark's customers search for products. Rather than forcing customers through a single navigation journey, the new platform supports multiple routes to product discovery.

Customers can search using:

• Product descriptions, OEM numbers and part references
• Tractor and engine make, series and model
• A dedicated Quick Search tool showing compatible parts for a selected machine
• My Garage, allowing customers to save their equipment and quickly return to compatible products

Product pages also provide detailed compatibility information, helping customers identify the correct component and purchase with greater confidence.

For a specialist B2B catalogue, where an incorrect part can have significant operational consequences, this clarity is particularly important.

Custom Magento search for customer part numbers

One of the most technically challenging and innovative elements of the project was the development of Emmark's bespoke Part Finder. The solution combines Magento, Hyvä and fitment data from Emmark's existing ERP platform, allowing customers to search by factors including make, model, year and engine type.

Behind the scenes, the system dynamically maps complex search combinations to relevant category and product experiences.

It also automatically generates SEO-friendly landing pages for thousands of fitment combinations, creating new opportunities for Emmark to target highly specific search terms and improve organic visibility across its extensive product catalogue.

Advanced search functionality also supports OEM references, SKUs and customer created product codes, helping users locate the components they need quickly and accurately.

Overcoming complex technical challenges

The project presented several significant technical challenges.

The existing ecosystem included heavily restricted third-party modules from providers including Amasty and Mirasvit, while Magento's standard search and indexing architecture presented limitations for Emmark's specialist requirements.

Our Magento developers had to solve challenges around:

• Extending restricted third-party functionality
• Removing reliance on URL parameters within Part Finder logic
• Automating imports originally designed for manual use
• Managing complex category and product assignments
• Supporting customer specific product identifiers
• Building independent OEM search functionality
• Maintaining performance while working with complex search indexes

Rather than compromising the customer experience to accommodate these limitations, bespoke solutions were developed around Emmark's requirements.

• Import processes were rebuilt server-side using batch processing and scheduled jobs, with safeguards to prevent failed imports and conflicts between automated and manual processes.
• Slow Magento API operations were replaced where appropriate with direct database operations and queue based processing, improving reliability and performance.
• For customer specific product identifiers the solution intercepted search queries, and translated customer created references into SKUs before the search was executed. This avoided the performance and indexing issues associated with modifying the core search index.

The project also introduced separate lightweight OpenSearch indexes and custom query pipelines for OEM searches, overcoming Magento's single-index limitations.

Magento performance that delivers commercial results

The technical improvements have translated into measurable commercial performance.

Since launching the new platform, Emmark has achieved its strongest online sales performance to date, with the new website delivering:

• 16% increase in revenue
• 9% increase in AOV
• 38% increase in SEO best practices
• 30% increase in homepage desktop best practices
• 18% increase in PDP desktop performance
• 23% increase in desktop search best practices
• 57% increase in overall homepage mobile performance
• 77% increase in Mobile PDP performance

These results demonstrate the impact of combining performance-focused development with a user-centred approach to B2B ecommerce.

For customers working from mobile devices, improvements in search and page performance mean faster access to products and information. For Emmark, that improved digital experience has been accompanied by tangible growth in online revenue and average order value. Magento performance that delivers commercial results

Magento automation to support a growing international business

The transformation also extends beyond the customer-facing website.

Behind the scenes, bespoke integrations automate the nightly synchronisation of product, pricing, stock and category data from Emmark's ERP system through our custom systems integration services. This ensures customers have access to accurate and up-to-date information while reducing manual administration and improving operational efficiency.

The result is a platform designed not just for today's requirements, but for Emmark's continued growth, supporting an expanding product range, customer base and international reach.

A Hyvä migration with measurable impact

The Emmark project demonstrates what can be achieved when Magento B2B development is approached as a business transformation rather than simply a technology upgrade.

Magento 2 provides the scalable ecommerce foundation, while Hyvä delivers a modern, performance focused frontend. Bespoke search, Part Finder and ERP integrations then connect the technology to the specific needs of Emmark's customers and operations.

Together, these elements have created a platform that is faster, easier to navigate and better equipped to handle the complexity of Emmark's product catalogue.

Most importantly, the improvements can be measured, from mobile performance and search accessibility through to revenue and average order value.

Ongoing Magento maintenance and support

Launch day wasn't the end of the project. Our Magento developers continue to work with Emmark through ongoing Magento maintenance and support.

A platform this complex needs regular care to keep performing at its best. That includes keeping Magento and its extensions up to date, applying security patches and monitoring the custom import and search processes that Emmark relies on every day.

It also means having a specialist Magento development team on hand that already knows both the Emmark website and Magento platform inside out. When something needs fixing or improving, Emmark doesn't have to start from scratch with a new provider.

As Emmark's catalogue and customer base grow, the platform can grow with them.

Recognised at the eCommerce Awards 2026

The project's recognition at the eCommerce Awards 2026 began with a double finalist nomination for:

• Best B2B Website of the Year
• Best New Website Launch of the Year

Emmark subsequently took home the bronze award for Best B2B Website of the Year (Up to 50 Employees). The recognition reflects a project that brought together technical innovation, customer experience, performance and commercial impact.

For Emmark, the new website represents more than a successful technology migration. It is a critical digital sales channel that makes it easier for customers around the world to find the right parts, place orders and keep their machinery running.

As Emmark UK put it:

“The new platform marks a major step forward in how Emmark presents its brand, connects with customers, and delivers a faster, more intuitive online experience for the global engine market.”

For Absolute, the award is recognition of the close collaboration between both teams throughout a technically complex transformation.

We'd like to thank everyone at Emmark for trusting us with their Hyvä migration and for working with us throughout the project. We're proud to have played a part in creating a platform that delivers measurable results today and provides a strong foundation for continued growth tomorrow.

Congratulations to the entire Emmark team on a well deserved eCommerce Awards 2026 win.