We recommended Shopify as the platform of choice due to its low development cost and potential for future transformation into a transactional website. By future-proofing the website and prioritising scalability from the beginning, Hireforce can potentially avoid higher development costs in the future.
At the same time, Shopify also proved to be the ideal solution due to its intuitive and simple content management system which makes creating and managing rich content pages simple for the client. We migrated the client from Wix as the former platform failed to meet their evolving requirements, underscoring the necessity for a more robust and professional platform that was easy to use.
Another major advantage of Shopify is the ability to easily clone the website, re-brand and roll out new sites in the future. This means the client will be able to maintain a consistent style across all their websites, providing a familiar user experience and helping to increase brand engagement.
Understanding the importance of SEO for Hireforce, we included a consultancy phase to conduct an SEO audit and perform a high level competitor analysis. This helped define their organic content strategy. In addition, we allocated time to assist in setting up a Pay-Per-Click/Google AdWords campaign, and creating a Google Analytics account for the site, thereby ensuring the client has all the necessary tools for a successful website launch.