WinTech Racing

Putting WinTech Racing Ahead On and Off the Water!

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A new brand identity, marketing strategy and a blazingly fast new React based PWA for a major player in the international rowing scene. WinTech Racing are an international retailer of racing, rowing boats, with their head office and manufacturing facilities in China.


WinTech racing new identity showreel


With long established European brands in this market, our challenge was/is to develop a new brand identity and marketing plan, to help challenge the preconceptions of Chinese manufacturing and position WinTech Racing as the premier boat builder on the world stage.


Having reviewed all of WinTech’s existing marketing collateral, we advised that a ‘bottom-up’ revision was required.

We redesigned the corporate brand and product sub-branding (four levels of product ‘engineering’), developing a detailed corporate identity guidelines document to support the roll-out of the new creative. We also reviewed their web presence and digital & social marketing approach, ultimately rebuilding their website from scratch, with a better user experience and a stronger retail-focussed aesthetic.

Detailed, 12 month digital & social marketing plans have been established and we are currently generating the creative for a sales video to be shot in February 2020 at the Dorney rowing lakes in Eton, where the Olympic rowing events were held in 2012. The video will add to their online aesthetic and smaller, more targeted edits will be used in support of the social media promotion.




Like what you see? Need a hand? Want to work together? If so, please get in touch so we can discuss your next project.


We are always on the lookout for like-minded and talented people who can work in a team to a high standard. Send us your CV along with your previous experience.

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