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Absolute Design
Magento - Business Solution Partner Adobe Solution Partner

Quality that speaks for itself.

An enhanced customer experience and bespoke module M2 build for Rugstore North East.

Rugstore NE are a family-owned business, and their online store has been supplying high quality rugs and hall runners across the UK since 2001. When it became evident that a migration from Magento M1 to M2 was essential to continue to provide exceptional customer services to their online customers, Rugstore NE approached Absolute - an Adobe Bronze Solution Partner, with expertise in Magento.  

The Challenge

Migrating ecommerce websites from Magento M1 to M2 often involves the transportation of complex data, and for Rugstore NE this was no different. We were able to successfully incorporate stock feeds from Rugstore NE’s wholesalers – a particular challenge as the imported data was not in a standardised format. Additionally, the module set required revisions to ensure the website worked in the best way for Rugstore NE’s business model. 

We were able to utilise a pre-existing M2 theme to keep the budget under £25K, while including a number of bespoke modules including but not limited to: reviews, stock feeds, layered navigation, mass stock actions, sort order, order comments, and advanced shipping.

"Traffic and orders have increased and we have less issues due to out-of-date stock information. The admin has much more functionality than M1 and is easier to use."

The Conclusion

Understanding the relationship between Rugstore NE’s sales team and their customers was key to the project; maintaining business processes in a new environment has made the migration more efficient for Rugstore NE’s internal team, while adding some new functionality has enhanced the overall customer experience. 

Rugstore NE now plan to focus on organic sales rather than rely on paid search via Google.

As an Adobe Bronze Solution Partner, we have expertise in delivering Magento migrations to our ecommerce clients such as Rugstore NE. For a no obligation, highly accurate estimate and timeline for a new Magento 2 ecommerce site, please get in touch with us.


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