Initially undertaking a conversion rate optimisation (CRO) audit, we audited the sites key pages: Homepage, Main navigation, Product list page and Filters. We introduced a more compact header to better utilise space, and an integrated on-page search that allows users to browse visual search results without having to navigate to separate result pages.
To further enhance the mobile experience, we moved from an on-page component to a mobile-first slide-out filters panel. This means users can now easily navigate through filters whilst precious screen real estate is utilised effectively. This also creates a more device agnostic, consistent mobile and desktop experience.
Additionally, the mega menu we built for Fired Earth now provides a full-width solution with quick access to all areas of the website. This includes embedded colour swatches and imagery detailing the latest ranges.