Fired Earth UX Improvements

Absolute worked with Fired Earth to deliver a programme of UX improvements.

Client Link

firedearth.com

Services Used

BACKGROUND.

Fired Earth successfully launched their Magento 2 eCommerce website with Absolute in 2018.

Since the launch of the site, their product range has grown exponentially and this, combined with new business requirements, meant it was a good time to improve the site's user experience.

BRIEF.

Initially undertaking a conversion rate optimisation (CRO) audit, we audited the sites key pages: Homepage, Main navigation, Product list page and Filters.

We introduced a more compact header to better utilise space, and an integrated on-page search that allows users to browse visual search results without having to navigate to separate result pages.

HOW WE HELPED.

Improved page headers grab the users’ attention, and provision for video backgrounds in order to increase the impact of range pages.

To further enhance the mobile experience, we moved from an on-page component to a mobile-first slide-out filters panel. This means users can now easily navigate through filters whilst precious screen real estate is utilised effectively. This also creates a more device agnostic, consistent mobile and desktop experience.

Additionally, the mega menu we built for Fired Earth now provides a full-width solution with quick access to all areas of the website. This includes embedded colour swatches and imagery detailing the latest ranges.