Arena

Branding, design, print and digital support for major player.

Client Link

arena-blinds.com

Services Used

BACKGROUND.

Arena brand refresh and marketing support.

Arena blinds is the commercial arm of a major household brand, supplying blinds, shutters and curtains to independent retailers across the UK and Ireland. Since its inception, Arena had had no significant marketing investment and the brand was in need of a refresh and a focused marketing plan. As their chosen product branding agency, we were tasked with reviewing their existing proposition and supporting them in delivering their integrated marketing plan.

HOW WE HELPED.

The sales and marketing collateral was next to be addressed, this comprised three comprehensive point of sale fabric books, press advertising, a 28pp brochure and an interactive sales aid for their reps to use.

We handled the design and print management where applicable, co-ordinating multiple processes, ultimately providing the timely delivery of all marketing collateral for launch.

In tandem with the branding and printed resources, we also redesigned the Arena website. From wireframing through design development and application, working closely with the Arena in-house team to deliver a core sales tool.