Moore Large & Today’s Cyclist

Refreshing the brand and creating two Magento ecommerce websites for the UK's leading cycling distributor.

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Pedal powered ecommerce.

Two websites, one backend. Moore Large is a brand that has been built up over 40 years to become the UK’s biggest distributor of bicycle parts and accessories. We set out to build on that rich heritage, maintaining the brand equity while creating something fresh.

They also needed a new B2B website that could support business growth by handling a large range of products and an increasing number of customers. Once that was live we also needed to create a B2C website (Today's Cyclist) that shared the same data and CMS.

For Moore Large's branding we initially considered a variety of graphical executions based upon bicycle motifs and adaptations of the typography, before reimagining the existing brand mark.

We finally arrived at a modern and vibrant treatment that was rolled out across stationery, livery, uniforms and the new B2B website. Notable additions to the website included integrating Magento with SAGE 1000 so that Moore Large can manage its prices and stock levels in conjunction with product descriptions and rich data via CSVs.

The data import is updated automatically twice a day and includes configurable products, quick order options, multiple price lists and multiple currencies for international trade.


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