Shopify opens native B2B features to non-Plus plans

Shopify wholesale is no longer exclusive to Plus plans

If you wanted native Shopify wholesale, tiered pricing, or company accounts, you would pay around £1800/mo for the privilege. Everyone else made do with apps. That changed in April 2026, when Shopify opened up its core B2B toolkit to merchants on Basic, Grow, and Advanced plans, at no extra cost.

For the millions of Shopify stores sitting below Plus, this is one of the most significant feature updates in years. Here's what's now possible, where the limits sit, and how to work out if native Shopify wholesale is a fit for your business.

The features rolling out include:

• Up to 3 active B2B catalogues, assigned through Shopify Markets
• Company profiles for wholesale buyers, with multiple users per company
• Net payment terms (net 7, 15, 30, 45, 60, and 90)
• Volume pricing and quantity rules
• Vaulted credit cards
• ACH payments (US only)
• Self-serve ordering for B2B customers
• Shopify Flow automations for B2B workflows

B2B features that are staying in Plus plans

• Unlimited active B2B catalogs
• Direct catalog assignment to specific companies
• Customer-level pricing
• Partial payments and deposit requirements
• Payment requests per fulfilment

Contextual checkout and storefront customisation is also now available through Shopify Markets (Advanced gets some of this, full access is Plus only).

Why this is important for trade and wholesale stores

The old decision tree looked like this: either run DTC on Shopify and bolt on a wholesale app like Wholesale Pricing Discount, or jump to Plus at roughly £1800 a month for native B2B. That gap is now closed for merchants who don't need the full Plus feature set.

For Shopify merchants already running DTC and wholesale in parallel, managing both from a single admin is a genuine operational win. One product catalogue, one inventory source, one order queue, one reporting layer. The patchwork of apps and manual processes that so many growing brands rely on becomes optional.

Where the limits bite

The 3-catalog cap is the one to watch. It's assigned across all your B2B markets, so if you serve different regions with different pricing, the limit disappears fast. Assigning three catalogs to a single market uses the whole allowance.

No direct company-level pricing is the other constraint on non-Plus stores. If your wholesale model depends on bespoke pricing for key accounts, you're either consolidating buyers into pricing tiers that map to your three catalogs, or you're on Plus.

Deposits and partial payments being available for Plus-only also matters for higher-ticket B2B. Merchants selling furniture, industrial equipment, or custom goods often need 30% upfront and balance on delivery. That workflow still needs Plus or a third-party app.

Who should consider activating Shopify B2B?

A few scenarios where this update is worth acting on:

Brands on Basic, Grow, or Advanced currently paying for a wholesale app – If your needs fit inside three catalogs and your payment model is standard net terms or card, you can likely retire the app and move to native. You've got a simpler stack, lower ongoing cost, better integration with Shopify's reporting and checkout waiting for you.

DTC brands who've been turning down wholesale enquiries - You may have been holding back, not only due to the previous cost associated with Shopify B2B with Plus, but also because setup felt like too much work.The barrier is now much lower.

Brands weighing up a Plus upgrade purely for B2B – If catalogs and company-level pricing were the deciding factors, it's worth reassessing. You might get 80% of what you need on Advanced, and if your catalogue level meets the limits, it's an easy decision to make.

Who should upgrade to Shopify Plus?

If you're already running serious B2B operations with dozens of accounts on bespoke pricing, partial payments, deposits, or contextual storefront customisation, Shopify Plus still earns its keep. The volume cap announced on catalogs and the lack of direct company assignment will be challenges that will be felt every single day if you don't upgrade to Plus.

The same goes for merchants whose wholesale revenue justifies the platform cost on its own. Plus isn't just about B2B features, it's also checkout extensibility, higher API limits, Flow at scale, and the rest of the enterprise stack.

Ready to get started with Shopify B2B?

If your website is on Shopify Basic, Grow and Advanced already, log into admin and check whether B2B is showing up under your customer and settings menus. You'll need new Shopify Markets enabled to use the B2B catalog features.

Before switching on wholesale, think through:

• How many distinct buyer groups you need, and whether they fit into three catalogs.
• Your payment terms policy and which customers get which terms.
• How trade customers will find and access your wholesale storefront.
• Whether your current theme supports B2B customer account flows properly.

Once you've worked through those points, map them against your current Shopify setup before turning anything on. A quick audit of your customer accounts, theme capabilities and tax setup will flag any gaps early, rather than mid-rollout when trade customers are already trying to log in. This will help you decide whether you need Shopify Plus or basic B2B.

Activate Shopify B2B with expert support

If you need help with getting setup for Shopify B2B, our team of experienced Shopify B2B Support developers are ready to lead you in the right direction. We have a Shopify support plan for every brand, from small to enterprise brands.

Book a call with one of our Shopify B2B specialists to get started.