M2 migration and U/X improvements for an independent wine & spirit merchant.
Weavers is a well known family run independent wine merchant based in Nottingham with over 150 years of heritage. Absolute were originally approached to update an existing Magento 1 website back in 2015. This included implementing mobile responsive templates to help improve the customer journey and on-going support for version upgrades, security patches and hosting. Weavers provide services to both retail and trade customers, so it was important the website could handle a complex shipping matrix with various levels of discount, user groups and private winelists.
With the impending end-of-life for Magneto 1 (June 2020), Weavers wanted to move to Magento 2 and at the same time take the opportunity to fully Integrate with Sage 50 for orders and stock and pricing.
We took the opportunity to look at the design and user experience, working collaboratively with the team at Weavers to understand the challenges they faced for their different audience types. These included retail users, wine club members and trade users.
Data migration was key to the project as Trade customers have their own unique wine lists and pricing based on tiered percentage discounts, which are originally collated on an Internal database at the Weavers offices. This information, along with monthly wine club collations, retail and wholesale pricing are updated on a regular basis. We also migrated the products and customers from Magento 1 and worked with Weavers to adapt their existing internal data structure in order to work efficiently with M2’s data architecture.
To aid the fulfilment and accounting process, the website was Integrated with Sage 50 passing order, stock and dispatch information to and from Magento and Sage 50.
We also introduced the concept of a “Mixed 6” product grouping within M2, which is a unique promotional incentive that allows a retail customer to purchase at wholesale prices, provided they order a minimum of 6 bottles. For example, if a customer orders four bottles, the site will prompt them to order an additional two bottles in order to qualify for a better price bottle,. encouraging customers to try new wines, order more volume and minimise shipping costs.