Philip Watts Design

12 February 2019

A Shopify website for Nottingham-based leading bespoke interior designer

A Shopify website for Nottingham-based leading bespoke interior designer

The Challenge

Philip Watts Design are unique design and build architectural ironmongers, offering high-end interiors for homes and commercial use. The Nottingham-based business came to Absolute as they required a fresh, new-look website that offers advanced e-commerce capabilities.

With a large, bespoke range of products, the new Philip Watts website required an e-commerce platform that was extremely flexible and easy to manage. This will replace an ageing website that was hard to update and looked outdated.

What we did

To balance functionality with the budget and design requirements, Shopify was the platform of choice for this project. Building the site on the Loft theme meant more resource could be allocated to address the complexities in product setup and configuration of the back end.

Although based on a theme, boasts a striking and bold design to compliment it’s product range. Many of the businesses’ products are highly configurable, which also required a number of product types to be configured and be extensively tested.

Philip Watts Design’s Shopify website provides advanced reporting capabilities, including live reporting information. We also added Campaign Reporting by integrating a campaign manager, making it easy to measure ROI and the conversion rate of digital marketing activity.

The website benefits from being able to apply advanced cart price rules for scheduled promotions and special B2B pricing via a code.


Philip Watts launched their new online store in February 2019 and are already seeing significant results. With hugely improved page speeds and increased session time, Philip Watts are already seeing higher conversion rates and increased sales from the launch of their new website.

Philip Watts Design



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