8 July 2025
This guide breaks down everything you need to know about Shopify’s pricing structure - what you’ll pay, what’s included, and which plan fits best at different growth stages.
If you're comparing eCommerce platforms or planning your next stage of growth, understanding Shopify pricing in 2025 is a crucial step. Whether you're a brand migrating from another platform, an eCommerce business scaling rapidly, or a marketing manager assessing Shopify Plus, having a clear grasp of the costs involved will help you make confident, well-informed decisions. This guide breaks down everything you need to know about Shopify’s pricing structure - what you’ll pay, what’s included, and which plan fits best at different growth stages.
As a Shopify agency working with brands across a wide range of industries, we regularly help clients navigate pricing questions. This article draws on that expertise to provide a trustworthy, up-to-date view of Shopify's pricing tiers and the hidden or optional costs that are often overlooked. From first steps to advanced features, this guide walks you through your options simply and clearly.
In this article, we’ll cover:
When evaluating Shopify pricing in 2025, it’s important to understand the different plans available and how they align with the size and needs of your business. Shopify offers a range of pricing tiers to support everyone from early-stage startups to high-volume retailers.
The platform’s flexibility and scalability are part of what makes it such a popular choice for growing eCommerce brands, and knowing what each plan costs up front helps avoid surprises later. Choosing the right plan — whether you’re starting fresh or switching systems — ensures you get the features you need without overspending.
Here’s a breakdown of Shopify’s standard pricing plans as of 2025:
These are Shopify’s standard monthly rates, however you can often reduce your overall costs by opting for annual billing or taking advantage of occasional promotional offers.
Understanding what’s included in each Shopify plan is just as important as knowing the monthly cost. Each tier is designed to support businesses at different stages of growth — whether you’re just starting out or managing a complex, high-volume operation.
While the core platform features remain consistent across all plans (like Shopify’s intuitive admin, secure checkout, and app ecosystem), the key differences lie in access to reports, staff accounts, transaction fees, and automation tools.
Choosing the right Shopify plan depends on your business size, sales volume, and the level of functionality you need both now and in the near future. Below is a breakdown of each plan and its included features to help you compare.
Designed for creators and new sellers who want to sell via social or messaging apps without a full online store.
Best suited to small businesses looking to establish a branded online presence with essential commerce features.
A great option for growing stores that need more advanced features and team collaboration.
Ideal for scaling businesses needing detailed insights, lower fees, and operational efficiency.
The right plan for your business will depend on your sales volume, team size, and reporting needs. For enterprise-grade functionality, Shopify Plus offers another level of customisation and support.
For established and fast-scaling eCommerce businesses, Shopify Plus offers a powerful enterprise-grade solution designed to handle high-volume traffic, complex operations, and global expansion. While standard Shopify plans are sufficient for most growing brands, Shopify Plus unlocks a new level of flexibility, performance, and support - ideal for businesses with advanced technical or operational needs.
Understanding Shopify Plus pricing in 2025 is crucial for long-term planning, especially if you’re forecasting growth or preparing to migrate from a more complex platform like Magento, Salesforce Commerce Cloud or BigCommerce Enterprise.
Unlike standard plans, Shopify Plus pricing is customised based on your business’s specific requirements, order volumes, and integration needs. Pricing typically starts at £2,000/month, with costs increasing for businesses with higher GMV (gross merchandise volume) or more complex requirements.
While Shopify Plus doesn’t follow fixed-tier pricing like the standard plans, it typically includes:
Pricing may also include one-time launch fees or increased monthly costs for add-ons like Shopify POS Pro, custom apps, or third-party integrations.
You should consider upgrading to Shopify Plus when your business outgrows the capabilities of the Advanced Shopify plan - typically when you're processing large volumes of orders, managing multiple storefronts, or need more control over the checkout experience and backend logic.
Brands also choose Plus when launching international sites, offering B2B pricing or requiring deeper API integrations with ERPs, CRMs, or fulfilment platforms.
Signs it's time to upgrade include:
For scaling businesses, Shopify Plus is not just a pricing tier — it’s a platform investment that can support complex commerce strategies with speed, reliability, and global reach.
Shopify continues to offer strong value across all of its plans in 2025, from the low-cost Starter plan for emerging sellers to the powerful Shopify Plus solution for enterprise brands. Each tier is designed to grow with your business, offering essential features, scalability, and the backing of a robust global eCommerce platform.
Whether you're launching your first store, migrating from another platform, or scaling rapidly across markets, there's a Shopify plan that can meet your needs.
If you're unsure which plan is right for your business, we're here to help. As a trusted Shopify support agency, we can assess your goals and recommend the most cost-effective solution - whether you're starting small or ready for enterprise growth. Get in touch with us today to talk through your options and find the best fit for your brand.
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