Then came the technical bit of the rebranding exercise. We researched the market so that we could offer a cost-effective and easy-to-use platform for Axia FX’s new website. Concrete5 stood out as the best CMS option for our client’s needs.
First, we presented Axia FX with a range of clean, clear and current logo options. The sophisticated and dynamic logos reflected the professionalism of the business - and when supported by dynamic imagery - the brand identity was captured.
Next came the website. Concrete5 allows backend site editing, meaning the guys over at Axia FX are able to simply edit content and images and change colour themes on their site, as and when required. Supporting the rebrand as a whole, we created a suite of banner ads for third-party promotion, as well as press advertising and Facebook and LinkedIn presences.