28 February 2023
Logos are everywhere, they are part of our everyday life and there isn’t a business out there that doesn’t have one. But it's not an easy task to create the “perfect” logo. There are many objectives a logo needs to fulfil for it to be effective. Ask yourself: Does your logo reflect your position in your marketplace? Is it up-to-date with current trends? Is it optimised for digital use? If your answer is ‘no’ to these questions, maybe your logo isn’t as effective as you think.
Positioning your business
A logo is the first thing a potential customer or client will see. You need to make sure you give off a strong impression. Having an outdated logo or a brand that doesn’t suit your products/service may give off a negative impact to your viewers. Your brand needs to let the customer know who you are, give them a sense of your culture and values and also give the customer an idea on the service/products you are offering. When you consider your logo, do you see your business’ culture/service accurately positioned?
Is your logo optimised for the digital world?
With the world leaning heavily on technology, businesses need to make sure that their branding is optimised to work well across all digital aspects. Your logo needs to be scalable to fit on to small mobile screens whilst maintaining legibility. Quite often, branding elements, including logos, have contrast and colour issues. Do your brand colours pass online contrast checkers and colour tests such as WebAim? These are just a few of the things to consider when making sure your brand is digitally optimised.
Do you believe that your branding passes all of these checks? Is your logo fully optimised? Get in touch with us for a FREE brand review or for a discussion on how we can revitalise your brand.