6 December 2018
When investigating options available for ecommerce systems you’ll most likely come across the Magento, Shopify and WooCommerce platforms due to the extensive marketing undertaken by these companies and their proven effectiveness within digital retail.
It isn’t always clear how to find the best eCommerce platform and which is the right fit for an online retailer when viewing and comparing their respective feature sections. Each provider might have multiple versions of their system, with varying features which can’t easily be compared like-for-like.
To save you time we’ve explained the differences between the platforms, and which you may find suitable depending on the size of your business. We have summarised below what WooCommerce and Shopify offer, and how Magento compares to them.
*Source : https://trends.builtwith.com/s...
For the purpose of this article we’ll expand on the similarities and differences between Magento 2 (as Magento 1 will be not be supported after June 2020) , Shopify and WooCommerce.
Remember that Magento 2 comes in Open Source or Commerce formats. Previously known as Magento Community Edition on M1, Magento Open Source on M2 is a free, out-of-the-box version of Magento which facilitates the creation of online stores for SMEs. Magento Commerce, previously known as Magento Enterprise Edition on M1, is geared towards medium and large businesses.
Upgrading to Magento 2 will allow you to take advantage of several new features. Below we’ve highlighted some of the key improvements users can benefit from in M2, in either Open Source or Commerce:
Shopify provides a number of packages that users can choose from and the system is provided on a SaaS basis, so inherently some elements such as hosting and security are managed for you. Below is an overview of the different Shopify options:
There is a 2% additional fee on all payment providers other than Shopify payments. This option excludes reporting, has a high fee for credit card transactions and excludes support.
The strength of WooCommerce lies in its competitive pricing which online retailers can benefit from. Similar to Magento it is an open-source ecommerce system, so it comes with the benefits of easy data migration and code editing. The system has a large market share internationally and is supported by a community of WordPress developers. However, the ecosystem, is not as well regulated as Magento’s, leading to a lower standard of quality and complexity in the resulting site.
WooCommerce users will need to arrange for hosting and website-to-ecommerce system integrations separately. Large businesses, wanting to run multiple businesses from the same ecommerce system and with multiple concurrent users might also struggle with WooCommerce as there is no enterprise-level version available. Magento offers a simple, free version of its ecommerce system ideal for small and medium sized businesses and enterprise-level solution in the form of Magento Commerce.
WooCommerce will work for you if you’re a small retailer, with a small (1000 SKU’s or less) catalogue looking to sell to individuals online.
Magento Commerce and Shopify Plus are comparable as both are enterprise-level ecommerce systems. Shopify Plus is the younger system, so as a result the number of enterprise level retailers using the platform is significantly lower in contrast to Magento. The number of Shopify partners in existence are around half that of Magento, meaning less expertise and options are available in the marketplace.
If you’re running multiple storefronts or are considering opening more stores in the long-term this is not a feature in Shopify, whilst this is a core feature of Magento 2 (Commerce).
Regardless of the plan you’re on, Shopify charges a percentage of online transactions, this is in addition to the fees charged by any third-party payment providers. If you’re selling in high volumes and your buyers tend to buy individual items at a time, this can get costly. Furthermore, as it's a managed solution the code is owned and managed by Shopify, so custom developments can be difficult to achieve.
If you’re currently on Magento 1, now is the perfect time to plan for migrating to Magento 2.
The most important thing to consider is that: the discontinuation of security support means that after June 2020 no more security updates will be provided to you if you’re on M1. This will have serious repercussions for your customers and your ability to keep key data (bank details, personal data) and integrations secure.
As one of only 45 Magento Partners in the UK, we’ve a team of dedicated in-house Magento Developers at your disposal to ensure all of your technical requirements are met. We specialise in creative web development, marketing and branding, supported by technical excellence in ecommerce, programming and optimisation. This means that we'll not only be able to help you secure the website now, but also work with you to ensure the digital and marketing strategy is in place to help you succeed in the future.
Over the years we’ve successfully migrated WooCommerce and Shopify users to Magento. More recently we’ve successfully migrated various M1 clientsto M2. Find out more about how each one of our clients has seen instant positive results on the back of the migration to M2:
Regardless of whether you’re currently using Magento 1, Shopify WooCommerce, we would be happy to provide impartial guidance as to the optimum solution for your future requirements. If you would like to discuss your options, please get in touch with us.