Creating a brand to help change children’s lives
Helping a non-political campaign get off to the perfect start.
Parents & Teachers for Excellence is a non-political campaign led by a group of education professionals with a track record of improving children's lives and giving young people the best education possible. Our challenge? To conceptualise and develop the brand and build a responsive website to give the campaign the influential start it needed. The branding had to target those with an interest in reforms within the education sector but also be modern and user friendly. The website needed to engage visitors and encourage them to join the campaign and donate to the cause.