14 February 2023
Social media channels have become an increasingly important way to promote your business online. They are key to building strong connections with your customers and a great way to boost your online sales. You can post real time insights and news stories straight to your audience through optimised posts as well as visually aesthetic photos and videos of your products or services. The possibilities are endless.
75% of B2B buyers use social media to make buying decisions* and 43.5% of internet users leverage social networks for online brand research when making buying decisions. These stats go to show how much of a huge platform social media really is, yet there are a lot of companies who are not using it to their advantage.
When was the last time you posted on your social media? Are your posts visually appealing and follow brand guidelines? Have you thought about using video for that extra level of engagement? When a potential customer visits your online social media accounts and can see that you have not been posting regularly or your posts are not quite hitting the right spot, this can lead to negative customer opinions and essentially stop a potential sale.
By creating a visual graphic or video/animation that follows your brand guidelines, or posting insights and news stories at the right time, you can increase your social media engagement tenfold, turning all those negative customer presumptions into positive interactions.
At Absolute, we are on hand to help with all of your social media marketing needs, from creating creative videos, to helping with paid advertisements. Get in touch to see how we can help boost your online performance.